单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Famous Zongzi brand,i,The introduction of Wufangzhai,The SWOT analysis,The analysis for consumers,The analysis of American market,The introduction of Zongzi,Traditionally made for the Duanwu Festival these rice dumplings wrapped in bamboo leaves.,Although they are typically associated with the festival they are now so popular they can be found in markets and restaurants year round.,There are many different variations including savory type with pork belly and chestnut,or sweet kind with jujubes and red beans.,Why choose Wufangzhai,Its the largest Zongzi company,in China,.,As well known brand,its products are popular with Chinese consumers.,Its the label of Chinese delicious food.,Company introduction,Founded,in 1921,Annual turnover:1200 million,Employees:more than3000,Area served in:China,Hong Kong Japan Australia,Honor China Time-honored Brands,The History of Wufangzhai,民国时期的五芳斋,1959,年的五芳斋总店,1985,年的五芳斋粽子店,现在的五芳斋总店,SWOT analysis,STRENGTH,:,Wufangzhai has the long history in research and make Zongzi.,the inestimable advantages of great variety of goods,diverse taste and high quality.,The high reputation lower the cost of production and marketing.,WEAKNESS,Wufangzhai s advertisement is limited in the world,and its really not enough to just sale the product in the retail stores and not the best way to advertise their brand and reputation.,The appeal point of Wufangzhai is a little vague.,THREAT,Other brands have lower price.,This fields threshold is not high,a lot of competitors determine to join in this field.,OPPOTTUNITY,With the change of life style and structure of society,fast food prevails in our life.,Because of the improvement of our life standard,people have high request on the food,not only the taste,quality,species,but also brand and some affective factors.,The arrival of Dragon Boat Festival provide a big market for Zongzi which is also a festival food.,Rice dumpling has a unique flavor,and unique cultural connotation.,For consumers,zongzi is not only a kind of delicious food,but also represent a culture and a spiritual ballast.,There is no culture of eating zongzi in the United States,if they joined our zongzi culture,it will start a eating zongzi craze.,Analysis For Consumers,Some advantages,Wufangzhai dumplings is known for its perfect combination of color,aroma,taste and appearance.It is glutinous but not soft,fatty but not greasy,and contained fresh meat with fragrant scent.,Wufangzhai zongzi is fully ranged,it meet the different tastes of diffrent people,like dumplings with meat,red bean paste,egg yolks,Lotus seed paste,glaced dates and so on.,Wufangzhai dumpling has a long history,with the brand promise,it is safe to consume.,The video of Wufangzhai zongzi,share the development history of Wufangzhai zongzi,http:/ potential advantages of,WU FANG ZHAI,to the US market,Compared with other western food,Zongzi is much more healthy.Whats more,its good for our body.,Zongzi is not only one kind of food,but also represents our Chinese culture.Most American are fond of Chinese culture.They can know more from representive Chinese food-Zongzi.,The,problems of,WU FANG ZHAI,to the US market.,It has very high requirement for processing and packaging if it is sold abroad.,The eating habit is very different between our two countries.,Wufangzhai lacks of brand awareness and certified manufacturing processes which is hard to integrate into overseas markets.,