单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,校园推广策划方案范文3篇,篇一:康师傅广告策划书,前言:,随着人们生活节奏的不断加快,人们的饮食生活也被深深打上了时代的烙印。因为方便面给大家提供了很大的便利,所以成为了很多人生活中不可缺少的食物组成部分。提起方便面,很多人立刻就会想到康师傅这个台湾品牌,康师傅方便面在几乎是家喻户晓的。“康师傅”塑造了一个可爱的动画人物图样,以讲究健康美味的美食专家的形象在市场建造了“康师傅”食品王国。大学生是方便面的重要消费群体,我们通过对产品市场的综合调查分析,以提高康师傅方便面在中原工学院的市场占有率为主要目的做了一整套营销策略方案。,一.市场分析,1.销售环境分析,大学生是方便面的重要消费群体。就我们学校而言,学校周一到周五实行封闭式管理,学生的活动范围基本都是在校园里,我们食堂条件单一,且吃饭时间集中。同学们在厌倦了食堂那永远不变口味的食物和挤食堂抢饭的烦恼时自然会选择实惠方便的方便面。,2.自我刨析和销售比较,康师傅方便面品质精良、汤料香浓,碗装面和袋装面一,应俱全,更重要的是它有一个“康师傅”的名。顶新国际集团董事长魏应交曾说:“许多人认为康师傅的老板姓康,其实不是。康意为我们要,3a-3c,Section,A,Unit 8 It must belong to Carla.,校园推广策划方案范文3篇 3a-3cSe,1,Im Lily.I like dancing.,Lily may be a dancer when she grows up.,Lead-in,Im Lily.I like dancing.Lily,2,Im Jim.,I like playing football.,This football cant be Lilys.,It must be Jims.,Im Jim.This football cant be,3,The little dog must be hungry.,The man must have a toothache.,The little dog must be hungry,4,Lets review conversations.,A:Whose toy truck is this?,B:It must be Janes little,brothers.Because he,was the only little kid,in the picnic.,Lets review conversations.A:,5,A:Whose magazine is,this?,B:It must be Deng Wens.,He loves rabbits.,A:Whose magazine is,6,A:Whose CD is this?,B:It must be Graces.,She always listens to,pop music.,A:Whose CD is this?,7,She is at home alone.,She is looking out of the window.,She looks worried and uneasy.,There must be something,happening.,It might be an alien.,It could be a ghost.,Lets listen to the passage and find out what it is.,It could be something dangerous.,She is at home alone.She is lo,8,A Small and Quiet Town,Strange Happenings in My Town,Animals in Our Neighborhood,Read the article and decide which might be the best title.,3a,A Small and Quiet TownRead the,9,We live in a small town and almost everyone knows each other.It used to be very quiet.Nothing much ever happened around here.However,these days,something unusual is happening in our town.Victor,a teacher at my school,is really nervous.When he was interviewed by the town newspaper,he said,“Every night we hear strange noises outside our window.,Read the article.,We live in a small tow,10,My wife thinks that it could be an animal,but my friends and I think it must be teenagers having fun.My parents called the policemen,but they couldnt find anything,strange.They think it might,be the wind.I dont think so!”,My wife thinks that it coul,11,Victors next-door neighbor Helen is worried,too.“At first,I thought that it might be a dog,but I couldnt see a dog,or anything else,either.So I guess it cant be a dog.But then,what could it be?”One woman in the area saw something running away,but it was dark so she is not sure.“I think it was too big to be a dog,”she said.“Maybe it was a bear or a wolf.”,Victors next-door neighb,12,Everyone in our town is feeling uneasy,and everyone has his or her own ideas.There must be something visiting the homes in our neighbor-hood,but what is it?We have no idea.Most people hope that this animal or person will simply go away,but I do not think that is going to happen.The noise-maker is having too much fun creating fear in the neighborhood.,Everyone in our town is fee,13,Read the article again and answer the questions.,What is the town like before?,What is the unusual thing happening in the town?,It used to be very quiet and nothing much ever happened there.,People heard strange noises outside the,window every night.,Read the article again and ans,14,Read the article again and find words to match the meanings.,Nervous or worried _,Young people _,Person in the next house _,Area where people live _,Animal like a very large dog _,Person who makes noise _,noise-maker,uneasy,neighborhood,teenagers,wolf,neighbor,3b,Read the article again a,15,Write people think about the strange noises.,3c,Write people think about the s,16,人教英语九年级全一册SectionA3a3c课件,17,Free Talk,After reading the article,what do you think the strange noises are?Why?,Free TalkAfter reading the art,18,Exercises,Exercises,19,There are five people in Dicks family.,Mr.Smith is a worker.Mrs.Smith is a,housewife.Dicks sister Linda is 20.,She has long hair and she likes music.She,often goes to the concert.,Dick is a 13-year-old boy.He likes sports,and can play the guitar.Nancy,Dicks,sister,is just 3 years old.,Read the passage and remember the information.,Linda,Dick,Nancy,There are five people in Dick,20,Whose is this?Why?,The might/could/must/cant be s,because,2.The might/could/must/cant belong to,because,Linda,Dick,Nancy,Whose is this?Why?The migh,21,Homework,Discuss:,What things have made you uneasy?,HomeworkDiscuss:,22,人教英语九年级全一册SectionA3a3c课件,23,