Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Acceptance of Altered Foods:A European Perspective,Eluned Jones,TAMU,Lynn Frewer,U.of Wageningen,Drivers of the EU perspective,2005,1990,2000,1985,1995,US Farm Bill,market oriented,Strategic decision making on,investment pipeline in,bio-engineering,1996 1,st,commercial,biotech crops plants,Nov/Dec 1989 Fall of Berlin Wall,Start of conversion of Eastern,Europe to market economies,1996 UK regulatory agencies,acknowledge link BSE/vCJD,Monsanto&DuPont invest,$20B in acquisitions,1999 Dioxin contamination of,poultry feed in Belgium,3,0,0,1,0,2,0,n,u,m,b,e,r,o,f,a,r,t,i,c,l,e,s,d,a,t,e,Media reporting about BSE in 1996,Risk,Trust and blame,Tabloids,Quality papers,Social amplification of risk-Trigger events(1)The Pusztai case(August 1998),Social amplification of risk-Trigger events(2)Greenpeace starts picketing(1998),Social amplification of risk-Trigger events(3)The Prince of Wales joins in(1999),Industry attempts issues management-Monsanto UK corporate advertising campaign(1998),Belgian dioxin crisis 1999Domestic consumption:robust,Per capita consumption(kg)of beef and poultry in Belgium,Dioxin crisis,(Data source:Euromonitor),Belgian dioxin crisis 1999Exports:sensitive,(Data source:UN,COMTRADE database),Dioxin crisis,Belgian beef and poultry,exports(metric tons),Top Global Supermarket Companies,Company,Countries of Operation,Wal-Mart,Stores(US),Argentina,Brazil,Canada,China,Germany,Japan,Mexico,Singapore,S.Korea,UK,US,Vietnam,Carrefour,(France),Argentina,Belgium,Brazil,Chile,China,Colombia,Czech Rep.,Dominican Rep.,Egypt,France,Greece,Indonesia,Italy,Japan,Malaysia,Mexico,Oman,Poland,Portugal,Qatar,Romania,Singapore,Slovakia,S.Korea,Spain,Switzerland,Taiwan,Thailand,Tunisia,Turkey,US.,Ahold,(Netherlands),Argentina,Brazil,Chile,Costa Rica,Czech Rep.,Denmark,Ecuador,El Salvador,Estonia,Guatemala,Honduras,Indonesia,Latvia,Lithuania,Malaysia,Netherlands,Nicaragua,Norway,Paraguay,Peru,Poland,Portugal,Slovakia,Spain,Sweden,Thailand,US,Kroger(,US),US,Metro,(Germany),Austria,Belgium,Bulgaria,China,Croatia,Czech Rep.,Denmark,France,Germany,Greece,Hungary,India,Italy,Japan,Luxembourg,Morocco,Netherlands,Poland,Portugal,Romania,Russia,Slovakia,Spain,Switzerland,Turkey,UK,Ukraine,Vietnam,Tesco(UK),Czech Rep.,Hungary,Ireland,Malaysia,Poland,Slovakia,S.Korea,Taiwan,Thailand,UK,US,Costco(US),Canada,Japan,Mexico,S.Korea,Taiwan,UK,US,Albertsons(US),US,Saturated Fats,Sugar,Salmonella,Botulinum,BSE,Pesticide Residue,Hormone Residue,Genetically Altered Foods,Nitrates,Colouring,Organic Produce,UNFAMILIAR,NOT,DREADED,Assessing perceptions of food risks,Fife-Schaw and Rowe,2000,DREADED,FAMILIAR,Information source characteristics-1999,Health Which,?,Greenpeace,World Health Organization,Health Education Authority,British Medical Association,Dept of Health,Large commercial food manufacturer,Large UK supermarket,The Consumers Association,MAFF,Accountable to others,Likely to withhold information,Provide sensationalised information,Social Amplification,Expert in the area,Factual information,Good track record,Accurate information,Truthful information,In favour of using source,Concerned about public,welfare,Responsibility to provide,Freedom to provide,Knowledgeable,Trustworthy,Trust,Distorted information,Biased information,Vested interest,Proven wrong in past,Protect self and interests,Distrust,Social Attenuation,Large commercial food manufacturer(1998),Large UK supermarket(1998),Relative Trust in Agencies to Conduct Credence Certifications(safety,animal,social and environment),US,UK,Least trusted,Special Interest Groups,Govt,Most trusted,Govt,Retailer,Bailey et al,Utah State Univ.2003,What is the long-term problem in Europe?,misperceive the dynamic of public acceptance of risk,Public distrust in regulatory institutions,continues to increase,All risk management practices,are subsequently judged to be flawed,Public perceptions and attitudes:,What are the key questions?,What is driving consumer,perceptions,of,risk,and,benefit,?,Who,trusts,whom to inform and regulate?How does this relate to,consumer confidence,in the food chain and associated science base?,Are there,cross-cultural,and,intra-individual differences,in perceptions and information needs?,How might the wider public be involved in the debate about,risk management,and,technological development,?,How do related factors(,ethics,wider value systems,)relate to perceptions of risk?,How do the public react to information about,risk uncertainty?,Consumers and experts,decline in the publics trust in science has passed a“threshold point where the legitimacy of scientific judgement is questioned,the rise of the“consumer citizen and informed choice at the level of consumer choice,the diminished role of the“expert,-wide availability of specialist information,-broad shifts in the national(and in some cases international)political culture towards more transparent risk management prac