,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Fundamentals of business Letters,Chapter 1,Fundamentals of business Lette,1,Purpose of This Course,Get the basic knowledge of foreign trade,Master the skill of reading a business letter,Master the skill of writing a business letter,Purpose of This CourseGet the,2,Forms used in communication,Letters,Telegrams,Telexes,Cables,Electronic correspondence,Forms used in communicationLet,3,Functions of Business letters,Its the best way to ensure that your message is accurately received.(black and white),Its a part of a companys permanent record,Its a kind of written contract,fully recognized by the court,Its a formal or informal public relations material,.,Functions of Business lettersI,4,Principles of Business Letter Writing,Consideration,Correctness,Completeness,Concreteness,Conciseness,Clarity,Courtesy,Principles of Business Letter,5,National Habits,American tradesmen,usually prefer to talk,about business while eating,so the best,time to hold business talks is breakfast time.,And pay attention not to shake hands now,and then,you dont have to exchange your,greetings excessively.Just go straight to,business.,National Habits American tr,6,While holding business talks with,British,tradesmen,you should bear in mind 3“NO”s:,The first is never wear striped tie.,The second is never talk about the private,affairs of the Imperial House while chatting.,The last is never call them“English”,but“British”.,While holding business talks w,7,German tradesmen,are quite formal,.,You should shake hands with them while,you meet and say goodbye.,To that who has a title,you should call,him by his title,otherwise you will be,considered impolite.,German tradesmen are quite for,8,Finnish tradesmen,are quite special.,Try to avoid politics while having a,conversation.,If you succeed in making business with,them,sometimes,they will invite you to,sauna,that means youre welcomed,dont reject.,Finnish tradesmen are quite sp,9,Frenchmen,dont like private questions.,Australian tradesmen,will cancel the,negotiation if they find the representative,they talk with has no right to make,decision.They find it a waste of time.,谈判注意事项ppt课件,10,Canadian tradesmen,hate the frequent,change of price,and they also do not,like small profits and large sales.,People in,Middle East,on Arab hate,alcoholic drinking and smoking,so try to,respect their national habits.,Canadian tradesmen hate the,11,6“NO”s in Commercial Activities,Do not reproach your country and government,Do not touch upon state secret and business secret,Do not touch upon the private affairs of the other party,Do not gossip your boss,colleges and people of the same trade at their backs,Do not touch upon topics of bad taste,Do not touch upon private questions,6“NO”s in Commercial Activiti,12,No Private Questions,Income,Age,Marital Status,Physical Conditions,Personal Experience,No Private QuestionsIncome,13,Principles of Wearing Jewels,Principle,：,Be in line with your profession;,The fewer,the better,2“NO”s,No luxurious Jewelries,No sexy Jewelries,Principles of Wearing JewelsPr,14,