单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,2022/8/25,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Chapter 3-Amazon Platform(B2B)教学课件跨境电商实用英语,Chapter 3,跨境电商实用英语,Chapter 3,Amazon Platform(B2B),03,Mini-Project,02,Passage Reading,01,Warming-up,目录,CONTENST,After studying this chapter,you are expected to:,Acquire basic knowledge about Amazon platform(B2B),Know the advantages and benefits of using Amazon platform(B2B),Know how to sell items on Amazon platform(B2B),Learn words and expressions concerning talking about Amazon platform(B2B),Cultivate entrepreneurship,Learning Goals,Chapter 3,PART ONE/,Warming-up,01,Task,Work in groups.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.,If we can arrange things in such a way that our interests are aligned with our customers,then in the long term that will work out really well for customers and it will work out really well for Amazon.,In 2019,there were 1,200,000 new sellers in 12 sites on Amazon,which was equivalent to 1 new seller every minute.,A,B,Chapter 3,PART TWO/,Passage Reading,0,2,Amazon Platform(B2B),Amazon launched the B2B e-commerce platform Amazon Business in 2012 for enterprise clients,selling machines,office supplies and other products.The introduction of this platform also means that the worlds major B2B e-commerce platforms will be faced with a new strong opponent.,With already more than 2 million products,Amazon Business will replace AmazonS.Meanwhile,Amazon Business will also take over As commercial,industrial and scientific departments.It is reported that Amazon Business may take the existing business as the starting point,and will make a great leap forward in the field of B2B e-commerce market.,For purchasing managers,the biggest drawback for online purchases on other B2B platforms is that they are unable to see the price without an account or login.However,users do not have to login to access to the product price on Amazon Business.When the providers sell products on Amazon Business,they can set a negotiable price,and the buyer also sees the offer from other sellers.“Buyers have the option to buy products at a lower price.The platform is designed to help businesses build consumer trust,frankly,if successful,buyers will in any case come to buy on their own.”said Prentis Wilson,Vice President of Amazon Business.,If you want to purchase on Amazon Business,you must register as a company and wait for verification.Registration is free,and you can enjoy free delivery within two days if the order exceeds$49.,The characteristic of Amazon Business is that the products are directly sold by A or sellers from third-party platforms.Amazon believes that as a business-only platform,the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies,helping the platform to provide a wider range of products.,Amazon will charge the third party seller a commission.For consumer goods,Amazon charges 8%commission if the total transaction amount is below 1,000 US dollars,and 6%if over 1,000 US dollars.For office supplies,Amazon charges 15%commission if the transaction amount is below 1,000 US dollars,10%if between 1,001 and 3,000 US dollars,and 6%if over 3,000 US dollars.,Prentis Wilson,Vice President of Amazon Business,said the new site will enable the company to offer a wider range of products and services to sellers and buyers,including providing more useful web search and navigation,and personalized products and services based on buyers transactions history and business categories.He said Amazon Business has launched a service to promote B2B sales.For instance,the platform can be connected to the procurement system of companies,so that buyers can directly contact the seller.Wilson said that many business buyers like to be connected to Amazon Business,because only a simple connection will allow them to contact thousands of enterprises on the platform.He also pointed out that Amazon Business sellers and Amazon retail sellers are very alike.Both can use FBA,that is to ship the goods to more than 100 Amazon warehouses in US,and fulfilled by Amazon.,The biggest advantage of FBA is that the shipping for Amazon Prime products is free,and completed within two days.So consumers and business buyers are more likely to buy those Amazon Prime products.Over the past year,more than 99 percent of Amazon Business vendors shipped through FBA have successfully sold their products on Amazon B2B platform.Wilson said that most of Amazon Businesss sales come from products in the“tail spend”category,which are the products that businesses or government agencies do not buy frequently,or those with negotiable price.He said that some buyers will specially search for such products on Amazon Business.He said:“Thousands of products and sellers are converging on the platform that allows buyers to search for products and save time.The buyers like the experience,and