,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit 5,Inside,Advertising,Unit 5,Reading:How advertising works?,Look at each of the advertisements on the next two pages and discuss the question with a partner:,Pre-reading,Reading:How advertising wor,Encourage people to save water.,What is the purpose of each advertisement?,Encourage people to save water,Encourage people to listen to the radio station,Encourage people to listen to,Encourage people to buy shoes of this brand,Encourage people to buy shoes,Encourage people to buy,more bottles.,Encourage people to buy more b,Tell people to become more aware of the importance of environment protection.,Tell people to become more awa,Persuade people to stop speeding,Persuade people to stop speedi,HOW ADVERTING WORKS,HOW ADVERTING WORKS,Section I,(para.1),Section II,(para.2),Section III,(para.3-7),Section IV,(para.8-9),Introduction,What is an advertisement?,How do advertisers make effective advertisements?,How effective are advertisements?,Scan the headings of each section and get a general understanding of the text.,Section ISection IISection III,KEY WORDS,advertisements,advertisers,effective,In the passage,the author gives the definition of an,advertisement,and the ways,advertisers,make,effective,advertisements as well as the effects of advertisements.(26 words),KEY WORDS advertisements,HOW ADVERTISING WORKS,We hear advertisements,on the radio/,and come across them,on the Internet,.Even some of the,casual garments,we wear,/,have brand names,attached to,them,/,which,turn us into,walking advertisements.,With,so many messages from,advertisers,/,filling,our daily lives,it is important to understand,/,how advertisements work.Then we can,avoid being controlled,by them.,Unit 5 Inside Advertising,HOW ADVERTISING WORKS Unit 5 I,1.advertise vt.,1)If you want to _ your product,you must,advertise,it.,vi.(+for),2)The company is,advertising for,typists in the newspapers.,advertiser,advertisement,advertising,sell,1.advertise vt.sell,Para.1 expose,接触,.,vt.to uncover(to something harmful),暴露,1)Dont,expose,your skin,to,the sunlight.,vt.disclose,make known,揭露,2)Lu Xun,exposed,the evil of the old society in his works.,3)They,exposed,the true aims of the war.,Do you know how many ads you,are exposed to,in your daily life?,Para.1 expose 接触.vt.to u,be exposed to,暴露于,;,与,接触,be exposed to new ideas/experiences/problems,接触各种思想,/,经历,/,问题,他还是个孩子的时候就接触了艺术。,He,was,exposed,to,art when he was a little child.n.exposure(to),流利的英语要求广泛地接触英语环境。,Fluent English requires,wide/extensive exposure to,the English environment.,be exposed to 暴露于;与接触,Para 1 Even some of the casual garments,we wear,have brand names,attached to them,which turn us into walking advertisements.,甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。,Para 1 Even some of the casu,Yao Ming has been described as the,“,Walking Great Wall,”,by some Western sportswriters.,姚明被西方一些体育新闻记者形容为,“,移动的长城,”,。,(,比喻身材高大的中国人,),He is the,“,walking dictionary,”,in our class.,他是我们班上的,“,活词典,”,。,(,比喻词汇量很大,),You would become a,“,walking target,”,if you dressed in such a bright color.,如果你穿这么鲜艳的衣服，你很容易成为,“,活靶子,”,。,(,比喻非常惹眼,),Yao Ming has been described,attach (vt.):fasten or join one to another,1.He,attached,a label,to,his uniform in case it might get lost.,2.He,attached,a stamp(to the letter).,3.Do you,attach,much importance to,what he said?,4.This hospital is,attached,to,our medical department.,a school,attached,to,the university,大学附属学校,a childs deep,attachment,to,his parents,孩子对父母深深的依恋,附属,附上（重视）,贴上,贴上,attach (vt.):fasten or join,Para1,我们的日常生活中,充满了,众多的广告信息，可见了解广告如何发挥作用是很重要的事情。,With,so many messages from advertisers,filling,our daily lives,it is important to understand,how advertisements work,.,Para1我们的日常生活中充满了众多的广告信息，可见了解,1),With,nothing _(do)at the weekend,I will sleep for a whole day.,2),With,the work _(do),he left.,3)He was asleep,with,his head _.,（枕在手臂上）,4)Jack was lying on the bed with all his clothes _.,（穿着衣服）,R:With+O.+O.C.,(to do/doing/done/,（,with,的复合结构）,adj./adv./,介词短语,),to do,done,on his arms,on,1)With nothing _(do)at,Para.2 An advertisement is,a message or announcement,that informs or influences people.,广告是告知人们或对人们起影响作用的信息或告示。,inform sb.(of/about sth.),Please,inform,us,of,any changes of address.,inform(that clause),I have been,informed,that,the couple will marry next year.,be well-informed,消息灵通的,Para.2 An advertisement is,Para 3:How do advertisers make effective advertisements?,Advertisers must,pay,the media,/,for,displaying their ads.Their money,would be,wasted,/,if the message,didnt,reach its target audience,in other words,the people the advertisement intends to persuade.For example,adolescent dles()nt boys,are more likely to,buy computer games,than,any other group,so it,makes sense,to make computer game ads,/,that,appeal to,this group.,Para 3:How do advertisers mak,It,makes sense,to m