单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,返回,返回,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,dvertising,A,Project 1Developing an ad campaign,dvertisingAProject 1Developin,1.介绍策划广告竞赛的知识。,2.梳理P18文章并且了解下列重点词汇,短语及句式的运用：,have.in mind,figure out,determine,appeal to,get.across,react,urge,shock,put together等的用法.,学习目标：,1.介绍策划广告竞赛的知识。,Can,you understand the meaning of the following advertisements?,Can you understand the meaning,Insecticide,Natural,Insecticide Natural,Mp3,Sound for real,Mp3 Sound for real,Oldtimer,连锁高速公路饭馆,Eat as possible as you can,Oldtimer 连锁高速公路饭馆 Eat as,Canal-sports,All sports now on your phone,Canal-sports All sports now,译林英语必修四Unit1Project课件,Do you think these advertisements are creative?,Do you think they can attract the audiences attention?,In your opinion,what do you think can attract the audiences attention in an ad?,Do you think these advertiseme,How do you build an ad campaign?,How do you build an ad campaig,P68 :new words,determine,target,analysis,personally,react,P68 :new wordsdetermine,吸引，引起兴趣，呼吁,把.表达清楚,弄清楚，弄懂，计算出,吸引，引起兴趣，呼吁,Main idea of each paragraph,Para.1,Para.2,Para.3,Para.4,the definition of an ad campaign/what an ad campaign means,the target audience and how to determine the target audience,what the ad campaign says,how to reach the target audience,Main idea of each paragraphPar,What questions should we first consider when we build an ad campaign?,1.Who is the audience for your ad campaign?,2.What do you want your ad campaign to say?,3.How do you reach your audience?,What questions should we first,1.Campaign here means“,竞赛,，竞选,”,2.To figure out what you want to tell the audience and what you are trying to get them to do is important.,3.The reason of knowing the target audience is to create the right message for the right people.,4.You should appeal to the audience so that they will react in a cetrtain way.,5.You dont need to condiger how you reach your audience at all.,Careful reading,T or F,Para 4,L4.,It is important to figure out what you want to tell the audience and what you are trying to get them to do is important.,信息源：,L1,Unlike a single advertisement,an ad campaign is a planned programme of,advertisements using various kinds of ads to reach,a certain audience,.,commecial -often run for free.,信息源：,L12,It is important to know your audience so you can create the right message for the right people.,F,信息源：,L17,It is important to always try to appeal to the audience in order to get them to react in a certain way.,F,T,T,T,1.Campaign here means“竞赛，竞,译林英语必修四Unit1Project课件,译林英语必修四Unit1Project课件,Main idea of each paragraph,Para.1,Para.2,Para.3,Para.4,the reason why we have chosen anti-smoking as the subject.,the target/aim and process of the campaign,the medias of making the campaign,The slogan of anti-smoking ad campaign,Main idea of each paragraphPar,Why is anti-smoking chosen as the subject of the ad campaign?,Para 1,Why is anti-smoking chosen as,Poisonous chemicals,Lung cancer and heart disease,Cost money and cause damage to the welfare,Poisonous chemicals Lung cance,Bad physical health,Bad physical health,website,website,Smoking causes premature ageing,Smoking causes premature agein,2,.How can high-school teenagers be convinced not to start smoking?,Educate,_,Explain,_,Show,_,Bad physical effects of smoking and how smoking affects those people around them.,all the adantages of not smlking.,smoking is not cool and makes people smell terrible,bad breath,skin and fingernails.,Para 2,Bad physical effects of smokin,billboard advertising,广告牌；告示牌,billboard advertising 广告牌；告示牌,bus,advertising,bus,Newspaper advertising,Newspaper advertising,Activities,1.Put large posters,2.Website which provides students with information about smoking,3.Publish an article in the school magazine,4.Organize an essay competition,Activities1.Put large posters,poster,with logo and slogan,posterwith logo and slogan,website,website,Do you need more proof?,slogan,Do you need more proof?slogan,Is smoking cool and enjoyable?,Is smoking cool and enjoyable?,Read Paragraph 4:,Why do they choose this picture as their logo?,They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.,Read Paragraph 4:Why do they c,译林英语必修四Unit1Project课件,Say no to cigarettes!,Say no to cigarettes!,Language Focuses,Language Focuses,Useful words and expressions,due to,因为，由于,poisonous chemicals,有毒的化学物质,result in lung cancer,导致肺癌,cause damage to,引起损害,discourage,from,阻止某人某事,be concerned about,关心,convince,使确信，使信服,give up,放弃,provide.with,给,.,提供,.inform,about,告知某人某事,shock,into