,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,第七章,企业宣传资料的翻译,第七章企业宣传资料的翻译,1,第一节 企业宣传资料的性质和功能,第一节 企业宣传资料的性质和功能,2,企业宣传资料已经成为企业宣传和对外展示的非常重要的工具之一。一方面涵盖了企业的精神，核心理念等内容，一方面也要把企业的实质性内容如生产能力，经营特色以及产品信息等包括进去。所以，企业宣传资料实质上是对企业理念的提炼和实力的展现，而非简单的图片和文字的叠加。,企业宣传资料通常包括以下内容：成立时间，经营性质和目的，历史沿革总部与分支机构，主要经营项目，主打产品或服务专长，产品特色，实力证明资料，客户群体，研发状况，从业人员和厂房占地面积，联系方式等,企业宣传资料已经成为企业宣传和对外展示的非常重要的工具之一。,3,一,.,成立时间和综观性概括,Short Passage 1,Founded in 1837,Procter&Gamble,is one of the largest,consumer products,companies in the world.,宝洁公司始创于,1837,年，是世界上最大的日用消费品公司之一,一.成立时间和综观性概括 Short Passage 1,4,Short Passage 2,Founded in 1966 by,Mr.Pierre Bellon,Sodexho,made an,initial,public offering of shares on the,Paris Bourse,in 1983 and on new York Stock Exchange in 2000 and set up its global,headquarter,in Paris,France.,索迪斯集团由皮埃尔,白龙先生创建于,1966,年，,1983,年在巴黎证券所上市，,2000,年于纽约上市，总部在法国巴黎。,Back,Short Passage 2Back,5,Summary,Characteristics of passages 1&2,？,Hints:introduction of two companies,Contents,（,2,）,:,years of being founded,places in the same industry,企业宣传资料,第一部分,的主要内容及作用？,介绍公司的创立时间、行（企）业定位,让读者认同、建立信任感,SummaryCharacteristics of pass,6,Passage 3,A,fortune,100 company with global presence and impact,Motorola had sales of US$35.3 billion in 2005.,摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，,2005,年的销售额为,353,亿元。,二,.,实力证明材料,Passage 3二.实力证明材料,7,Short Passage 4,Today,with more than 40 years rich experience and successful operations on the five continents,Sodexho has grown to the largest,multinational cooperation,in,catering and facility management field,around the world.As a,global Fortune 500 company,with more than 324,000 employees,Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.,Short Passage 4 Today,with,8,今天，凭借,40,年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列,财富,杂志全球,500,强企业名录。截止到,2005,年底，索迪斯联盟全球拥有员工,32.4,万人，在,76,个国家中设立了超过,2.4,万个分支企业。,今天，凭借40年的丰富经验以及在世界五大洲的成功经,9,Summary Of Passage 3&4,Hints:introduction of Motorola/Sodexho,Contents,（,3,）,:,rank/place,Sales volumes,Numbers of clients/employees,企业宣传资料,第二部分,的主要内容及作用,？,介绍公司的排名、销售业绩、客户员工数量,证明实力 建立客户信心,Summary Of Passage 3&4Hints:i,10,三,.,主打产品信息,Passage 5,With global headquarters in Detroit,GM,manufactures its cars and trucks in 33 countries.In 2005,9.17 million GM cars and trucks were sold globally under the following brand:,Buick,Cadillac,Chevrolet,GMC,GM Daewoo,Holden,Hummer,Opel,Pontiac,Saab,Saturn and Vauxhall,.,Back,三.主打产品信息 Passage 5 Back,11,通用汽车的的全球总部坐落在底特律，迄今在全球,33,个国家建立了汽车制造业务。,2005,年，通用汽车在全球售出,917,万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、,GMC,、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。,通用汽车的的全球总部坐落在底特律，迄今在全球33个国家建,12,Summary Of Passage 5,Hints:introduction of GM Manufacturers,Contents,（,1,）,:,product brands,企业宣传资料,第三部分,的主要内容及作用,？,介绍公司的品牌（含推荐品牌）,加深对企业的了解 推荐新产品,Summary Of Passage 5Hints:int,13,四,.,研发与创新信息,Passage 6,Research and Development,Motorola,has been a global leader in,innovation,in,telecommunications,.In China,Motorola has invested US$600 million in,R&D,Building 17 R&D centers and labs in Beijing,Tianjin,Shanghai,Nanjing,Chengdu and Hangzhou.The number of R&D,staff,is about 3000 now.,Motorola China R&D,Institute,has now become one of the world-class R&D base at Motorola.It has also,evolved,the largest R&D institute global companies have ever set up in China.,四.研发与创新信息Passage 6 Research a,14,研发与创新,摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达,6,亿美元，在北京、天津、上海、南京、成都和杭州等,6,个城市建立了,17,个研发中心和实验室，研发人员约,3000,人。摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。,研发与创新 摩托罗拉公,15,Summary Of Passage 6,Hints:introduction of Motorola Co.,Contents,（,4,）,:,innovation,investment,R&D centers and labs,R&D staffs,企业宣传资料,第四部分,的主要内容及作用,？,企业产品研发与创新相关信息,凸显企业发展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象,Summary Of Passage 6Hints:int,16,五,.,社会公益活动记录,Passage 7,In china,Unilever,sponsored,9 hope schools and launched the“Unilever Hope Star project in universities,helping 200 poor students for the 4-year college tuition.We also set up scholarship in Fudan University to reward students with excellent performance.Since 1996,we launched“Zhonghua”teeth protection campaigns across the whole country.In 2000,we launched a tree-planting campaign in more than 10 provinces in China to increase peoples awareness of environmental protection.,五.社会公益活动记录 Passage 7 In,17,联合利华在中国资助建立了,9,所希望小学,;,在高校开展,“,联合利华希望之星,”,项目，为,200,个贫困学生提供,4,年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从,1996,年开始，公司还在全国范围开展,“,中华,”,护齿宣传的系列活动。,2000,年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。,联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希,18,Summary of Passage 7,Hints:introduction of Unilever,Contents,（,5,）,:,Sponsored hope schools,Helping poor students,Set up scholarship,Launched“Zhonghua”teeth protection campaign,launched a tree-planting campaign,企业宣传资料,第五部分,的主要内容及作用,？,企业公益活动记录,以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高,美誉感,和,知名度,。,Summary of Passage 7Hints:int,19,六,.,企业标语或口号,Sample 8,Touching Lives,Improving Life P&G in Greater China,亲近生活，美化生活宝洁公司在中国,The Miracles of Science-DU PONT,创造科学奇迹杜邦,P&G,High Quality Products,宝洁公司,优质产品,Just do it-Jordan,尽管去做乔丹,六.企业标语或口号 Sample 8Touching,20,Summary of Sample 8,Hints:introducti