Slide Title,Body Text,Second Level,Third Level,Fourth Level,Fifth Level,*,*,*,Presentation_ID,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,2019年12月11日星期三4时19分28秒,#,Cisco,Core Technical,FY04 Q3 PR Plan,BFC Dec 29.2003,Content,Where are we today,Where will we get there,How will we get there,Where are we today,3,3,3,2003,Cisco Systems,Inc.All rights reserved.,Presentation_ID,Cisco PR Analysis-,Media Coverage Analysis,In November,Cisco enhanced its media coverage fastest.,In Dec tech,的传播量很大 主要原因事件驱动世界,ATM,发布,Core Tech Roadshow,Cisco 12800 launch,Product,Cat 6500,Cat 2970,Cisco 12800,Cisco 7600,FSB,Solution,Cisco 12800 background,FSB update briefing,IPV6,3/7,交换,Core tech requirement,Cisco PR Analysis-,Media Coverage Analysis,By now,North China is the hub for PR activities,Besides North China,West Chinas media coverage increased more than other areas.,Media coverage by region,Cisco PR Analysis-,Media Coverage Analysis,Cisco worldwide gets much attention,keeping balance with local news.,Channel is ignored to some extent.,Cisco voice in industry is still not loud enough.,Core tech Media coverage about 25%,Core tech PR focus IT&SP media,Cisco PR Analysis,-,Media Coverage,Overview,Objective,In Dec Tech,的传播量很大 主要原因事件驱动世界,ATM,发布/,Core Tech Roadshow/Cisco 12800 launch,PR Objective:,+),针对媒体关心的问题制造大的公关事件以驱动媒体,针对性的事件以影响北方以为的其他地区媒体,有效的通过网络媒体以提高传播速度和覆盖率,加大对,SP,媒体的投放,Core tech requirement,Product:Cat 6500/Cat 2970/Cisco 12800/Cisco 7600/FSB,Solution:Cisco 12800 background/FSB update briefing/IPV6/3/7,交换,Media Coverage Analysis,North China is the hub for PR activities,Core tech PR focus IT&SP media,Core tech Media coverage about 25%,Cisco PR Analysis,Core tech Q2,PR Review,Core tech,Routing,Switching,FSB,BBA,GSR,Low switch,High switch,Awareness,Relevance,Preference,Action,Core Tech PR,传播阶梯,PR Point,0,6,10,Product,Business Solution,Solution,Core Tech PR Content,Cisco PR Analysis-,Core tech Q2,PR Review,PR Point,Product,Business solution,Solution,0,10,6,10,Sale Point,GSR,Product,Business solution,Solution,0.26,0.33,0.41,PR,经验系数,文章数量 质量 媒体权威性,8 8 8,PR Objective:,+),Q2,的,GSR PR awareness,阶段完成,介于处于,Sale action,下,Q3,的传播重点快速推动,solution,和,Business solution,的公关工作,Cisco 12800 launch news,PR awareness,Sale action,当前状态,8,PR Point,Cisco PR Analysis-,Core tech Q2,PR Review,Cisco PRAnalysis-,Coretech Q2PR Review,BBA,Product,Businesssolution,Solution,Cisco 7600 Service,BBA,北京专访,Cisco 7600,四川网通,深,深圳招,行,行,台州电力,江,江苏网,通,通,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体权,威,威性,7.588,777,787,7.38,PR Objective:,+),Q3 BBA,的传播阶,段,段将处于,PR preference,阶段,传,播,播重点将,放,放在,BusinessSolution,上,PR preference,Saleaction,当前状态,PR Point,FSB,FSB,系列产品,Cisco 3700,Product,Businesssolution,Solution,FSBIPT,FSB,成都专访,FSB,市场稿,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体权,威,威性,7.577,877,677,667,6.812,PR Objective:,+),PR awareness,Salepreference,Q3FSB,的传播阶,段,段需要完,成,成,PR awareness,到,PRRelevance,的转变阶,段,段,传播,重,重点放,Solution,的推广上,PR Point,当前状态,Cisco PRAnalysis-,Coretech Q2PR Review,Switch,Product,Business solution,Solution,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体权,威,威性,77,788,77.57,PR Objective:,+),Q3 Switch,传播阶段处,于,于,PR Preference,阶段,介于,Q2,的传播,solution,的传播较少,Solution,的传播,Q3,将为重点工,作,作,Cat 2970 launchnews,Switch,北京/广州,专,专访,Switch GE/10GE,市场稿,Switch GE/10GENZU/Woodside,878,7.5,PR Point,PR preference,Salepreference,当前状态,CiscoPR Analysis-,CoretechQ2PR Review,CiscoPR Analysis-,PR Analysis Overview,综述,针对媒体关,心,心的问题制,造,造大的公关,事,事件以驱动,媒,媒体,针对性的事,件,件以影响北,方,方以为的其,他,他地区媒体,有效的通过,网,网络媒体以,提,提高传播速,度,度和覆盖率,加大对,SP,媒体的投放,Q3 FSB,的传播阶段,需,需要完成,PR awareness,到,PRRelevance,的转变阶段,传播重点放,Solution,的推广上,Q3 BBA,的传播阶段,将,将处于,PR preference,阶段,传播,重,重点将放在,Business Solution,上,Q2,的,GSRPR awareness,阶段完成,介,介于处于,Saleaction,下,Q3,的传播重点,快,快速推动,solution,和,Business solution,的公关工作,Q3 Switch,传播阶段处,于,于,PR Preference,阶段,介于,Q2,的传播,solution,的传播较少,Solution,的传播,Q3,将为重点工,作,作,Wherewillwe get there,15,15,15,2003,CiscoSystems,Inc.All rightsreserved.,Presentation_ID,Contribution toChina,Customer Success,Advanced Tech,CiscoPR Analysis-,PR Strategy,Advanced Tech(Core Tech),innovate,Smarter,Investment,Intelligent,Routing&Switching,EmphasizeCisco,s leadership in Core Tech area.,CiscoPR Analysis-,PR Strategy,Cisco12800,Cisco12000,Cisco10000,Cisco7600,Cisco7500,Cisco7300,Cisco7200,Cisco7100,Cat6500,Cat4500,Cat3750,Cat3755,Cisco3700,Cisco3600,Cat2970,Cat2950,Cisco2600,Cisco1700,Cisco800,为机构建立,高,高效,智能的网络,以使,机构摆脱臃,肿,肿,工,作运营增产/增效,为企业部署,方,方便,灵活快捷的,沟,沟通,网络,SP,Investment,Intelligent,Smarter,理性诉求,感性诉求,FSB,BBA,GSR,Low switch,Highswitch,FSI,LE&G,COM,SMB,为组织建立,高,高,ROI,的网络系统,以实现组织,应,应用,网络平台获,得,得更,到的利润增,长,长点,引领/塑造价值区间,便捷实现睿,智,智沟通,提升企业网,络,络智商,CiscoPR Analysis-,PR Strategy,FY03Q3 Main message(FromCiscobriefing),Cisco12800&7600launch,GSR,BBA,如何利用智,能,能宽带服务,营,营造电信宽,带,带价值空间,FSB,重点强调,FSB,路由器的,Security,解决方案在,行,行业中的应,用,用,Switch,GE/10GEMetro-E Low switch3750/2970(FSB),New product launchPOE,CoreTech,EmphasizeCisco,s leadership in Core Tech area.,CiscoPR Analysis,Mainmessage rePR,How will we getthere,20,20,20,2003,CiscoSystems,Inc.All rightsreserved.,Presentation_ID,GSR PR Factor,EventKeyMessage,Q2