Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,AIA,国际会计师公会项目推广案例,Creating World Class Accountants,！,AIA国际会计师公会项目推广案例Creating World,合作背景,1,合作优势,3,市场分析,2,合作目标,4,推广方案,5,合作背景1 合作优势3市场分析2,合作背景,AIA项目合作推广方案课件,AIA,国际会计师公会,国际会计师公会（,The Association of International Accountants,）简称,AIA,，成立于,1928,年，总部设在英国，是世界领先的国际会计认证团体，在许多国家设有分会，其会员遍布全球。,AIA,于,1994,年获得英国审计资格,(RQB),这是国际会计认证团体团体所能获得的最高殊荣和认可。,美都教育集团,美都教育成立于,2019,年，其总部设立在新加坡。作为一所外资教育机构，我们在上海拥有两个教学园区和近百人的专业教师及员工团队,。,AIA国际会计师公会国际会计师公会（The Ass,政治环境,经济环境,市场分析,A,B,技术环境,D,社会环境,C,政治环境经济环境市场分析AB技术环境D社会环境C,国家重视会计人才培养的国际化,A,推出注册会计师考试，加速会计人才的培养,B,国家积极实施会计人才战略，培养高级会计人才,C,新会计准则的出台实施带来会计培训市场新的变化,D,国家重视会计人才培养的国际化A推出注册会计师考试，加速会计人,A,中国经济发展迅速，会计人才需求量加,B,中国各类企业在良好的经济环境中发展迅速，加大对高素质会计人才的需求,C,国际间交流更加开放，外资企业进入中国的数量呈倍数增长,AB中国各类企业在良好的经济环境中发展迅速，加大对高素质会计,A,B,C,D,高端会计人才匮乏与低层次会计从业者的泛滥促进了会计培训的火爆,会计领域的“洋证书”成为中国会计人才与国际接轨的一道桥梁,中国就业竞争压力增大，在校大学生为增强竞争力加入会计考试培训的大军,国际会计师越来越得到企业的重视,ABCD高端会计人才匮乏与低层次会计从业者的泛滥促进了会计培,网络技术,的发展为会计培训带来新的变化,混合式,会计培训得到有利发展,网络技术的发展为会计培训带来新的变化混合式会计培训得到有利,合作优势,合作优势,获得有效的，不间断的服务支持与培训,D.,获得先进的标准化经营管理办法,B.,获得国际品牌的使用权,A.,获得全球顶尖的财务会计专业化课程体系,C.,获得有效的，不间断的服务支持与培训D.获得先进的标准化经营管,合作目标,AIA项目合作推广方案课件,AIA,国际会计师资格品牌效应中国市场的推广：开拓广阔的国内市场、推进中国的财务会计行业的国际化进程,提高中国区,AIA,国际会计师的招生率，分享高端培训产品带来的利润,AIA国际会计师资格品牌效应中国市场的推广：开拓广阔的国内,推广方案,AIA项目合作推广方案课件,路演,报纸,电视,广播,机构合作,其他媒体,网络媒体,市场活动,路演报纸电视广播机构合作其他媒体网络媒体市场活动,市场与拓展活动,路演,市场与拓展活动 路演,美罗城路演,美罗城路演,市场与拓展活动,报纸,市场与拓展活动,报纸广告,1,1/4,版广告,版本广告,报纸广告1,报纸广告,2,版广告,全版,3,报纸广告23,市场与拓展活动,广播,市场与拓展活动,广播,Hit FM-,中国国际广播电台旗下的国际流行 音乐频率，,Hit FM,动感、时尚、与国际接轨的 品牌形象已经在广大都市年轻人中深入人心。,广播 Hit FM-中国国际广播电台旗下的国际流行,市场与拓展活动,电视媒体,市场与拓展活动,AIA项目合作推广方案课件,市场与拓展活动,其他媒体,市场与拓展活动,户外电子屏,其他媒体,户外电子屏其他媒体,市场拓展活动,大学活动,市场拓展活动,上海财经大学,财务案例分析大赛,寻找未来的,CFO,上海外国语大学,上海金融学院,校园广告投放,上海对外贸易大学,招募兼职校园代表,讲座与公开课,上海交通大学,上海复旦大学,上海财经大学财务案例分析大赛寻找未来的CFO上海外国语大学,校园活动,校园宣讲会,-,上海金融学院,财务案例分析大赛,-,上海外国语大学,校园活动校园宣讲会-上海金融学院财务案例分析大赛-上海外国语,市场拓展活动,机构合作,市场拓展活动,Co-operating Agency-SUFE,There is natural synergy between AIA and SUFE,which makes greater cooperation between two parties valuable to all.With SUFE now increasingly opening itself to the outside world,it aims to showcase this spirit as well as its outstanding teaching quality.,AIA and SUFE will work together in promoting the IFRS and Auditing courses to all its members and corporate partners.,The Shanghai University of Finance and Economics(SUFE),founded in 1917,is a top-ranked,world-renowned research university.As the oldest financial university in China,SUFE has developed its own spirit over the years.SUFE places much emphasis on being industrious,having a consciousness of all things economic,and making contributions to society.,Sep 10,th,2019 Contract Signing Ceremony,Co-operating Agency-SUFEThe Sh,Co-operating Agency-Oracle Bay,Shared values of excellence within the financial sector,understanding of the global marketplace and a desire to enhance the profession through education,ethics and proficiency will ensure that the AIA and Oracle Bay can work together for the mutual benefits of all members.AIA and Oracle Bay will work together in promoting the IFRS and Auditing courses to all its members and corporate partners.,Lujiazui financial city is Shanghais financial center,it undertakes a similar functional position as the City of London.Along with the international financial center will be built specifically as one of Shanghais development strategy,the Oracle Bay which aims at developing human resources emerged.Funded by the government,Oracle Bay constructs a communication platform between the financial enterprises,famous universities and well-known international professional certification bodies.,Sep 10,th,2019 Contract Signing Ceremony,Co-operating Agency-Oracle Bay,市场拓展活动,网络媒体,市场拓展活动,We collect 7,500 fans in Chinese Facebook,kaixin001.,Our homepage at kaixin is:Kaixin001/AIA,We collect 7,500 fans in Chine,AIA项目合作推广方案课件,AIA项目合作推广方案课件,We developed a group of websites to facilitate search engines,We developed a group of websit,Aia.esnai,Aia.esnai,各地办事处与大学合作,各地办事处与大学合作,Thank You!,Write by Seven.Chou,Thank You!Write by Seven.Chou,