,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 1,On the Trade Fair,Aims,To listen and understand the operation of trade fair,To practice listening for specific information about trade fair,To practice listening for general ideas,Aims,Contents,Part I.Warm-Up,Part II Preparations for Trade Fairs,Part III Performance on Trade Fairs,Part IV Assessment after Trade Fairs,Contents,A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services.Trade fairs often involve a considerable marketing investment by participating companies.Generally speaking,trade fairs are not open to the public and can only be attended by company representatives and members of the press.,Situation,Part I.Warm-Up,Task 1:Work with your partner and discuss the following questions.,1.Generally,trade fair,or trade show,is divided into Public or Trade Only.Do you know the difference between these two kinds of trade fairs?,2.Have you ever participate in some trade fairs?Can you name some?,Reference:,1,2,Trade shows can be categorized into three major groups;industry trade shows,consumer trade shows and trade shows that cater to both industries and consumers.Trade shows are also known as Expos.Industry trade shows are usually closed to the public,and consumer trade shows are organized to provide consumers with an opportunity to purchase goods and services.Industry and consumer trade show vendors typically occupy one or more 10-by-10 portioned spaces called exhibit booths.,Open-ended.,Word Bank,Task 2 KEYS,delegates,forum,educational programs,digital health,annually,showcased,Accessories,Lifestyle Electronics,Directions:Listen to the passage about CES and fill in the blanks with,the words and phrases you hear.,Task 3,Directions:There are many famous fairs or exhibitions,held worldwide every year.Look at the names of,several famous fairs or exhibitions and,match them with the corresponding exhibits.,Part II Preparations for Trade Fairs,Task 1 KEYS,1.The accident in power supply caused the difficulty for Monica to contact Mark.True,2.The Publication Exhibition will last 4 days.False,3.If Mark pays for the deposit after 1st September,Monica cannot guarantee Mark will get the booth he wants.False,4.Mark can pay for the deposit by cheque or money transfer.False,5.Mark has to pay the full amount before the 14th February.True,Directions:Listen to a dialogue between Mark and Monica about,participating in an exhibition.Does the following statements,are True or False.,Task 2 KEYS,Cost of,floor space,:from$130 to$200 per square metre.,Reservations to be made,in writing,by September,Reservation deposit:45%of total payable by,cheque,Will send,floor plan,Full amount to be paid one month before exhibition.,Otherwise space not,guaranteed,Directions:Listen to the dialogue again and look at Marks,notes and decide what type of information you need for each,gap.And then,complete Marks notes below.,Task 3 KEYS,Directions:Work with your partner and list all the sentences you may,use to talk about reserving an exhibition booth.And brainstorm,whether there are other preparations which should be done,before the trade fair.,Reference:,1.You sent me an email/called me the other day asking about.I thought Id just ring you to give you the information.,2.Floor space at the exhibition,which runs from.To,costs between and a square metre,depending on where your stand is situated.,3.You have to reserve your space in writing by.,4.You should pay of the total amount as the deposit.,5.We work on a first-come-first-serve basis for space booking.,6.The deadline for paying the rest part is.before the exhibition starts.,Part III Performance on Trade Fairs,The International CES(or simply CES,acronym of Consumer Electronics Show)is a major technology-related trade show held each January in the Las Vegas Convention Center,Las Vegas,Nevada,United States.Not open to the public,the Consumer Electronics Association-sponsored show typically hosts previews of products and new product announcements.CES rose to prominence after COMDEX was canceled.,Background Information,Part III Performance on Trade Fairs,Task 1 KEYS,Directions:You will hear a conversation happening in the CES,between Mr.Arnaud and Miss Hamilton.Choose Right,Wrong or,Doesnt say for each of the following sentences.,1.Miss Hamilton is looking for some company which can provide some office software under their particular requirements.(B),2.The company that Mr.Arnaud works for is a computer provider.(A),3.High quality products and service are the main reasons which distinguish Mr.Arnauds company from its competitors.(B),4.There are more than 70 computer companies participating in the trade fair,but Mr.Arnauds company is the only one that provides customerized computers.(C),5.The company Mr.Arnaud works for also provides software and networking service.(A),Task 2 KEYS,Directions:Listen to another conversation in C