*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2020/9/14,#,Comparision of mobile phone consumer behavior,between Chinese and American university students,Comparision of mobile phone co,1,Characteristics Affecting Consumer Behavior,Culture,Social,Personality,psychology,buyer,Culture,Sub-culture,Social class,Groups and Social Networks,Family,Roles and status,Age and life-cycle stage,Occupation,Economic-situation,Lifestyle,Personality and self-Concept,Motivation,Perception,Learning,Beliefs and attitudes,Characteristics Affecting Cons,2,Consumer behavior model,environment,Reaction,Consumer black box,Marketing,product,economic,price,technology,channel,social,promotion,culture,Characteristic,Decision procedure,Attitude and preference,What when where,Which brand,How many,Consumer behavior modelenviron,3,LOGO,Comparision of mobile phone consumer behavior,between Chinese and American university students,LOGO Comparision of mobile pho,4,Discussion,Whats the main factor affecting,your mobile phone consumer behavior?,DiscussionWhats the main fact,5,LOGO,2.Price sensitivity,3.Percentage of mobile phone price,occupy living expense,4.Send SMS or make phone call,5.Other preferences analysis,1.Percentage of using 3G,LOGO2.Price sensitivity3.Perc,6,40%,9%,25%,26%,15%,3%,13%,69%,Chinese,university students,GSM,Others,CDMA,CDMA,GSM,3G,3G,Others,Percentage of using 3G,Amercian,university,students,40%9%25%26%15%3%13%69%Chinese,7,Chinese university students,Amercian,university,students,Price sensitivity,Quality,Price,Design,Price,Function,Quality,25%,24%,19%,22%,26%,27%,Chinese university studentsAme,8,Percentage of mobile phone price occupy living expense,Percentage of mobile phone pri,9,Chinese university students,Send SMS or make phone call,American university students,1.,1.,SMS,54%,2.,3.,Call,30%,Equal,16%,1.,Call,48%,2.,3.,SMS,28%,Equal,24%,Chinese university studentsSen,10,Preference analysis,Quality data preference,Preference analysisQuality dat,11,LOGO,Style data preference,LOGOStyle data preference,12,结束语,当,你尽了自己的最大努力,时,，,失败,也是伟大,的，所以不要放弃，坚持就是正确的。,When You Do Your Best,Failure Is Great,So DonT Give Up,Stick To The,End,结束语,13,谢谢,大家,荣幸,这,一路，与你同行,ItS An Honor To Walk With You All The,Way,演讲人：,XXXXXX,时 间：,XX,年,XX,月,XX,日,谢谢大家演讲人：XXXXXX,14,