,单击此处编辑母版标题样式,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit 5,Product Packaging,Warm-up Activities,I.Pair works,What do you know about packing?Think about its function and talk with your partner.,II.Group work,Packing plays a very important role in marketing,especially in modern society where various materials are more available.Work in small groups,discussing the packages which have impressed you very much and what kind of role they have played in marketing.,III,Think about and then make a list of Some of the well-known packages.,.,Background Information,Packaging,is the science,art,and technology of enclosing or protecting products for distribution,storage,sale,and use.Packaging also refers to the,process,of design,evaluation,and production of packages.Packaging can be described as a,coordinated system,of preparing goods for transport,warehousing,logistics,sale,and end use.Packaging contains,protects,preserves,transports,informs,and sells.In many countries it is fully integrated into government,business,institutional,industrial,and personal use.,Notes of Text,1.,The Green Dot:,the license symbol of a European network of industry-funded systems for recycling the packaging materials of consumer goods.The logo is trademark protected worldwide,绿点标志,2.,bar code:,an optical machine-readable representation of data,which shows data about the object to which it attaches,条形码,3.,shelf life:,the length of time a packaged food or drug will last without deteriorating,保质期,Text analysis,1.The first packages used the natural materials available at the time:baskets of reeds,wineskins,wooden boxes,pottery vases,ceramic amphorae,wooden barrels,woven bags,etc.,最初的包装使用的是当时能找到的自然材料：芦苇编织的篮子、皮革制成的酒囊、木盒、陶土瓶子、土罐、木桶、编织袋等。,available,adj.有效的，可得的；可利用的；空闲的,例：We must utilize all available resources.,我们必须利用可以得到的一切资源。,He truncated a news item to fit the available space.,他删节一那么新闻以适合可用的版面。,You have no way to indicate whether this method should or should not also be available to classes outside the JAR.,您没有方法来说明这个方法是否也应该或不应该对该 JAR 之外的类可用。,Phrase,available for 可用于的；对有效的；能参加的,available on 仅在有效付款,available from 可向购置,available with 向指定银行押汇,Phrase,available resources,可利用的资源,commercially available,市场上可买到的,available data,现有数据；可用数据,available information,可利用信息,make available,使有用；使可用到,available water,有效水分,space available,可用空间,available energy,有效能；可用能,available time,可用时间；有效时间,available funds,可用基金；可动用的资金,available memory,可用内存,available capacity,有效容积；可用功率,available material,可用物料；可用材料；良品可使用,available work,物,可用功，可利用工时,available light,美术,摄影术,自然光线,reed,n.作物 芦苇；簧片；牧笛；不可依靠的人,vt.用芦苇盖；用芦苇装饰,例：We need reed needles to speed the deed indeed.,我们确实需要芦苇针来加快行动契约。,Arrive early enough to soak your reed,warm up your instrument,or vocalizewhatever you need to do to be prepared to get right to the music.,早些到达，以便有足够的时间浸你的簧片，调试你的乐器，或者练练声做你需要做的每一样事情，为表演作好准备。,Phrase,reed valve 簧片阀,reed switch 舌簧开关；簧片开关,reed pipe 簧管；牧笛,reed flute cave 芦笛岩,ceramic,adj.陶瓷的；陶器的；制陶艺术的,n.陶瓷；陶瓷制品,例：Then I studied ceramic engineering at school.,然后我又在学校攻读陶瓷工程学。,Well,what do you think of these ceramic cups?,这儿，你看这几个陶瓷茶杯怎么样？,I run the biggest cement company in Germany.no,not a ceramic company,you idiot!,我在德国经营最大的水泥公司.不，不是陶瓷制品公司，你这个白痴!,Phrase,ceramic tile n.瓷砖有釉或无釉的,ceramic material n.陶瓷材料；陶瓷原料,piezoelectric ceramic 压电陶瓷,ceramic coating 陶瓷涂层,ceramic membrane 陶瓷膜,ceramic filter 陶瓷过滤器,ceramic fiber 陶瓷纤维,ceramic powder 陶瓷粉,ceramic glaze n.釉,amphorae,两耳细颈酒罐amphora的复数,Code numbers on the cargo of wine jars(amphorae).,在酒罐双耳陶罐上标出的标本编号。,Also included in the burials were arrowheads,amphorae,and infants with baby bottles.,在这些墓穴中还发现有箭头，两耳细颈罐和手握“奶瓶的婴幼儿遗骨。,Divers can ruin an excavation by taking mundane items such as amphorae that shed light on everyday life,archaeologists say.,考古学家说，潜水者能通过世俗的工程，如日常生活中存在的双耳细颈椭圆土罐，从而破坏文物。,barrel,vt.把装入桶内,n.桶；枪管，炮管,vi.快速移动,例：The barrel began to spring a leak.,那个木桶开始破裂泄漏了。,They planned to barrel the beer next Monday.,他们打算下星期一把啤酒装桶。,This barrel can store 40 gallons of red wine.,该桶可装40加仑红葡萄酒。,Phrase,in the barrel 美国俚语、黑人用语 有丢饭碗危险的 丢了饭碗的；穷困潦倒的，一个子儿也没有,on the barrel 现付的；以现金,gun barrel 枪筒；炮筒；油水别离罐,pump barrel 泵壳，泵筒,core barrel 钻管；心管,Text analysis,2.Permeation is a critical factor in design.Some packages contain desiccants or Oxygen absorbers to help extend shelf life.,在设计中渗透是一个至关重要的因素。一些包装包含了枯燥剂和氧气吸收剂来帮助延长保质期。,permeation,n.渗透；化学 渗透作用；散布性,例：So it is unsuitable for this hydrogen permeation barrier to work under the condition of 700 and CO2.,由此可以确定这种氢渗透阻挡层在700下不宜在CO2 气氛中使用。,How do we achieve this integration,this permeation of everyday life with the calm humor and spacious detachment of meditation?,两者如何才能结合运用呢？怎样才能把禅修的宁静与宽广自在融入日常生活？,Experiment indicates that Polyflon membrane is an excellent medium for the main malfunction gas(acetylene)permeation.,实验说明，聚四氟乙烯是对主要的故障气体乙炔进行渗透的非常好的介质。,Phrase,permeation rate,渗透速率,selective permeation,选择性渗透,Permeation coefficient,渗透系数；透系数,permeation enhancers,舒胸巴布剂；渗透促进剂,liquid permeation,液体渗透,electrochemical permeation,电化学渗透,free