,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,L/O/G/O,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,Book 9 Unit 5,Inside advertising,阅读七选五与,教材资源开发,Book 9 Unit 5,Experiencing,Dont,me!,stop,A.stop,B.push,C.touch,The taste is great!,Experiencing Dont,How can I,have,soft hair?,smooth,A.curly,B.black,C.smooth,How can I havesmoothA.curly,Good teeth,.,good health,A.,good health,B.,beautiful scenery,Good teeth,good healthA.go,Enjoy a video.,Enjoy a video.,Daddy is the sweetest daddy in the world.Daddy is the most handsome,the smartest,the most clever,the kindest.,1,Daddy wants me to do well at school.,2,He lies about having a job.He lies about having money.He lies that he is not tired.He lies that he is not hungry.He lies that we have everything.,3,.He lies,because of me.,A.He is my super man.,B.He gets up very late.,C.He lies about his happiness.,D.Daddy is just great,but he lies.,E.I dont like him,because he lies.,A,D,C,Daddy is the sweetest da,Sharing methods,1,2,3,4,Sharing,Discuss your methods in groups.,Sharing methods 1 2 3,2015 Mid-autumn Festival falls on Sept 27.The bright full moon,delicious moon cakes,family reunion and pleasant autumn weather,this is a peak time for travel.,1,.,(),A.Welcome to China and explore the traditional folk customs of this festival.,B.They believe a full moon is a symbol of peace,prosperity,and family reunion.,空格在段尾,通常要总结前文内容,1,A,2015 Mid-autumn Festival f,Xiaomi Corp is considering the introduction of its first lap-top early next year.,2,.Xiaomis notebook may go on sale in the first quarter to compete with.,（,China Daily,）,A.Xiaomis risk into PC market comes.,B.This will open a new front in its battle against Apple Inc and Lenovo Group.,代词线索,2,B,Xiaomi Corp is considerin,How Beijings Sky Got Blue?,Ahead of the military parade,the government began taking strict control of industrial and automobile emissions.,3,.Without the effective controls,Beijings PM2.5 would have been 70 percent higher.,（,China Daily,）,A.The air quality was as good as some big cities of developed countries.,B.Additionally,Beijings six neighbors also carried out pollution controls.,词汇复现,(,同词、近义词,),逻辑线索,(,并列,),3,B,How Beijings Sky Got Blue?A,If your business offers online purchase to Chinese consumers,Double 11 can be part of your annual sales strategy.,4,But,if you definitely do,timing and preparation are crucial to achieve successful online sales.,(),A.Of course,you may not necessarily join the competition.,B.Besides prices,you should also consider the product varieties.,词汇复现,(,反义词,),4,A,逻辑线索,(,转折,),If your business offers o,1,2,3,4,Summarize methods,After blank,空后,Between,空前后,Before blank,空前,Foretelling,预测,Pronoun,代词,Similar,近义词,The same,相同词,Opposite,反义词,Key words,关键词,Compound,并列,Transition,转折,Cause,and effect,因果,Connection,关系词,1 2 3 4Summarize methodsAft,Step I,Step II,Step III,Know about the main idea.,Do the exercises and c,heck the context.,Read choices to find key words.,七选五解题步骤,浏览标题或首段，了解大意。,细读选项，关注空前后，找出关键词。,代入答案，核查篇章逻辑关系。,key words,foretelling,connection,M,C,D,K,F,C,Step IStep IIStep IIIKnow abou,How do advertisers make effective advertisement,s,?,人教版选修九,Unit5 Reading,语篇节选,Identify your target,2,.,Use a suitable medium,1,、,Know about the main idea.,Applying,How do advertisers make effect,A.Appeal to your target,B.Try to make the advertisement interesting,C.However,it would be no use advertising this product.,D.Others are more likely to be noticed if they are funny.,E.Television adverts are expensive to make and to show.,F.So it makes sense to make computer game ads that appeal to this group.,G.For this reason,it would be appropriate to use radio to advertise goods and services relating to cars.,2,、,Read choices to find key words.,A.Appeal to your target2、Read,How do advertisers make effective advertisements?,Identify your target,For example,adolescent boys are more likely to buy computer games than any other group.,1,Having identified the target group,researchers find out.,3,、,Check the context.,E.Television adverts are expensive to make and to show.,F.So it makes sense to make computer game ads that appeal to this group.,G.For this reason,it would be appropriate to use radio to advertise goods and services relating to cars.,F,关系词,(,因果,),How do advertisers make effect,2,.,In order to persuade people to do something,advertisements often appeal to our hopes and dreams or our emotions.Some advertisements appeal to peoples desire to save money.,A.Appeal to your target,B.Try to make the advertisement interesting,C.However,it would be no use advertising this product.,A,同词,复现,2 .A.A,.Some advertisements appeal to peoples desire to save money.,3,Ads that feature rich and famous people will grab the attention of those who admire people like that.,C.However,it would be no use advertising this product.,D.Others are more likely to be noticed if they are funny.,E.Television adverts are expensive to make and to show.,D,上下文逻辑线索,.Some advertisements ap,.Obviously,cost will play a big part in this decision.,4,You have