单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2013-05-05,#,Unit 10,Electronic Commerce,Warm-up Activities,Background Information,Text Analysis,Extended Activities,Writing,Warm-up Activities,I.Pair works,What do you know about Online shopping?Have you ever tried it?Talk about it with your partner.,II.Group work,The pictures above shows both the advantages and disadvantages of online shopping,Work in small groups,discussing how to stay safe while shopping online.,Background Information,With rapid development of informationization,global electronic commerce transaction has increased greatly within past decade years.Almost all kinds of industries are closely connected with electronic commerce.However,everything has two sides.,On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance.It makes it possible to do business at home,which saves time and unnecessary formalities.Thats why e-commerce is preferable to traditional commerce.,On the other hand,there exist many problems either.It is hard to control the virtual business.False,deceptive information is interspersing among e-commerce.Without management,losses are liable to happen every time.So we should hold strong risk awareness to protect ourselves on e-commerce.,Above all,the trend towards promising e-commerce is an irresistible trend of times.It undoubtedly contributes to impayable prosperity of world economy.Let,s prepare to embrace this irretrievable trend.,E-commerce types,E-commerce types represent a range of various schemas of transactions which are distinguished according to their participants.,Business-to-Business(B2B),Business-to-Consumer(B2C),Business-to-Employee(B2E),Business-to-Government(B2G)(also known as Business to Administration or B2A),Business-to-Machines(B2M),Business-to-Manager(B2M),Consumer-to-Business(C2B),Consumer-to-Consumer(C2C),Citizen(Consumer)-to-Government(C2G)(also known as Consumer-to-Administration or C2A),Government-to-Business(G2B),Government-to-Citizen(G2C),Government-to-Employee(G2E),Government-to-Government(G2G),Manager-to-Consumer(M2C),Peer-to-Peer(P2P),Notes of Text,1.Electronic data interchange(EDI):Electronic data interchange(EDI)is the structured transmission of data between organizations by electronic means.It is used to transfer electronic documents or business data from one computer system to another computer system,i.e.from one trading partner to another trading partner withouthuman intervention.It is more than mere e-mail;for instance,organizations might replace bills of lading and even cheques with appropriate EDI messages.It also refers specifically to a family of standards.电子数据交换,2.Turn-key:Turn-key refers to something that is ready for immediate use,generally used in the sale or supply of goods or services.成套工程,3.Froogle:Froogle(wordplay:frugal but constructed like Googles spelling),renamed to Google Product Search on April 18,2007,is a price comparison service launched by Google Inc.It is currently in beta test stage.It was invented by Craig Nevill-Manning.Its interface provides an HTML form field into which a user can type product queries to return lists of vendors selling a particular product,as well as pricing information.Google Product Search is only available for selected countries at this point.Google Product Search is different from most other price comparison services in that it neither charges any fees for listings,nor accepts payment for products to show up first.Also,it makes no commission on sales.Any company can submit individual product information via Google Base or can bulk submit items for inclusion.Google sells advertising through AdWords to be displayed in Product Search results adjacent to the unpaid results.Google谷歌推出的对照购物信息网站,Text Analysis,1.The use of commerce is conducted in this way,spurring and drawing on innovations in electronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems,and automated data collection systems.电子商务的开展源于电子支付、供给链管理、网上营销、在线交易处理、电子数据交换、存货管理和自动数据收集系统等方面的创新。,Phrase,Electronic Funds Transfer EFT 电子资金转帐,supply chain management 供给连锁管理,Electronic Data Interchange(EDI)电子数据交换(EDI)EDI，是两个组织之间结构化商业数据(如订单、发票和货运通知单等)的电子交换，通常在供给商和客户之间发生。例如，EDI可以基于记录级使用户能用自己的计算机向供给商的计算机发出货物订单。,2.Modern electronic commerce typically uses the World Wide Web at least at some point in the transactions lifecycle,although it can encompass a wider range of technologies such as e-mail,mobile devices and telephones as well.现代电子商业一般至少会在交易的一些环节使用万维网，尽管它可以包括更广泛的电子技术，如电子邮件，移动设备和 等。,encompass inkmps vt.包含；包围，环绕；完成,E.G.the extra services,which start next September and encompass a wide range of special interests.,将从明年9月开始并涵盖各种特殊需求的额外效劳,E.G.His repertoire encompassed everything from Bach to Schoenberg.,他能演奏从巴赫到勋伯格的所有作品。,3.,A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to,premium content,on a website,but