单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,学习改变命运,知识创造未来,学习成就理想知识创造未来,16 十一月 2024,万科深圳万科城一期VHOUSE定价说明方案24PPT,06 十月 2023万科深圳万科城一期VHOUSE定价说明方,1,一期V-HOUSE综合信息,总建筑面积：约52,773m,2,情景：33,350m,2,趋优：约9,800m,2,优尚：9,623m,2,总套数：304套,情景：204套,趋优：56套,优尚：44套,万科深圳万科城一期VHOUSE定价说明方案24PPT,一期V-HOUSE综合信息万科深圳万科城一期VHOUSE定价,2,一期总平图,趋优house（D区）,250m,2,优尚house（B区）,情景house（C区）,200m,2,优尚house（A区）,万科深圳万科城一期VHOUSE定价说明方案24PPT,一期总平图趋优house（D区）250m2优尚house（B,3,首批可推售（具备预售证）单位,户型,套数,面积m,2,情景,house,144,23560,250m,2,优尚,16,4004,200m,2,优尚,20,5619,175m,2,优尚,2,349,合计,182,33532,万科深圳万科城一期VHOUSE定价说明方案24PPT,首批可推售（具备预售证）单位户型套数面积m2情景144235,4,四大维度设置,参照四季花城的经验，V-HOUSE的四大维度设置将以景观维度为主，其权重最大。,其他维度（朝向、户型、安静度等）将视产品的实际情况予以考虑，在个别维度对客户心理产生较大影响时适当提高权重。,万科深圳万科城一期VHOUSE定价说明方案24PPT,四大维度设置参照四季花城的经验，V-HOUSE的四大维度设置,5,情景HOUSE维度设置,在户型方面，由于细分至各层单位定基准价，同类型产品的户型基本一致，因此不列为考虑范围之内。,部分单位受开创大道噪音影响明显。,在朝向方面，分为厅南向以及房间南向两种类型，各有优势，不作区别，但客户明显注重东南单边，其次为西南单边。,权重分配：,景观55%,安静度25%,朝向20%,系数设定：,0.12,-0.12,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE维度设置在户型方面，由于细分至各层单位定基准价,6,情景HOUSE景观维度（55%）,等级,分值,评估标准,一等：,0.12,水景+荔枝林景,二等：,0.04,水景/宽阔园景,三等：,0,较宽园景,四等：,-0.08,单边/缝隙园景,五等：,-0.12,前后对楼,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE景观维度（55%）等级分值评估标准一等：0.1,7,情景HOUSE安静度维度（25%）,等级,分值,评估标准,一等：,0.12,一面临路,二等：,0.05,二面临路,三等：,-0.05,三面临路/稍微受开创大道影响,四等：,-0.09,较靠近开创大道/地库出入口,五等：,-0.12,临开创大道，噪音明显,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE安静度维度（25%）等级分值评估标准一等：0.,8,情景HOUSE朝向维度（20%）,等级,分值,评估标准,一等：,0.12,东面单边（东南）,二等：,0.00,西面南向（西南）,三等：,-0.12,非单边,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE朝向维度（20%）等级分值评估标准一等：0.1,9,情景HOUSE单价分布,7114,7727,9315,6882,7596,9158,7185,7869,9462,7940,9122,11044,6882,7596,9039,6995,7596,9039,7326,8057,9568,7236,7688,9130,6283,6934,8252,6396,6934,8252,7326,8057,9568,7407,7876,9354,6283,6934,8252,6283,6934,8252,6282,6934,8252,7407,7876,9354,7176,7891,9371,6396,6934,8252,6732,7431,8961,6964,7562,9119,6996,7692,9252,7168,7613,9158,6402,7066,8527,6665,7231,8725,7445,8188,9842,7076,7512,9037,6870,7562,9118,6851,7562,9119,6401,7066,8527,7367,8008,9627,7159,7891,9489,6689,7066,8528,6964,7562,9119,6552,7231,8724,7240,7692,9252,6775,7448,8961,7114,7727,9315,7001,7727,9314,7240,7692,9252,6832,7512,9037,6515,7066,8528,6552,7231,8724,7420,7891,9489,6832,7512,9037,6552,7231,8724,6515,7066,8528,6996,7692,9252,6719,7117,8567,6562,7243,8738,6376,6912,8345,7006,7703,9265,6957,7380,8880,6402,7066,8527,6402,7066,8528,6401,7066,8527,8049,8989,10886,6607,7167,8649,6494,7167,8648,7171,7794,9372,7224,7944,9551,6932,7869,9462,6995,7596,9159,6107,6615,7992,5993,6615,7991,5994,6615,7992,6424,7061,8500,7131,7572,9108,6443,7111,8581,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE单价分布71147727931568827,10,情景HOUSE总价分布,151,97,134,145,95,132,168,101,139,177,116,162,145,95,131,149,95,130,163,103,140,169,98,134,133,87,119,136,87,118,163,103,140,173,101,137,133,87,119,133,87,118,133,87,119,173,101,137,160,101,137,136,87,118,142,93,130,148,95,131,156,98,136,167,97,134,135,88,123,142,90,125,166,104,144,165,96,133,145,95,132,145,95,131,135,88,123,172,102,141,160,100,139,142,88,122,148,95,131,138,90,126,169,98,136,151,95,131,151,97,134,148,97,135,169,98,136,152,96,132,139,88,122,138,90,126,173,101,139,152,96,132,138,90,126,139,88,122,156,98,136,157,91,126,139,91,126,136,86,120,156,98,136,162,94,130,135,88,123,135,88,122,135,88,123,188,115,160,140,90,124,137,90,125,166,100,138,161,101,140,155,100,139,149,95,131,130,83,115,127,83,115,127,83,115,143,90,125,166,97,134,136,89,124,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE总价分布15197134145951321,11,情景HOUSE测算价格,首层,二层,顶层,小计,面积,9870.57,8581.94,14897.38,33349.89,均价,8,981,7,473,6,850,7,641,金额,￥88,645,132,￥64,134,444,￥102,052,506,￥254,832,082,套均价,￥1,303,605,￥943,154,￥1,500,772,￥1,249,177,最高单价,11044,9122,8049,共204套,最低单价,7991,6615,5993,最高总价,￥1,619,085,￥1,164,176,￥1,877,830,最低总价,￥1,145,830,￥826,936,￥1,266,620,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景HOUSE测算价格首层二层顶层小计面积9870.578,12,情景house价格区间分布,总价区间,（单位：万）,80,90,90,100,100,110,110,120,120,130,130,140,140,150,150,160,160,170,170,180,180,190,顶层复式,3,20,14,11,14,5,1,二层,21,33,12,2,首层花园,10,21,30,5,1,1,单价区间,(单位：元/平米）,50006000,60007000,70008000,80009000,900010000,1000011000,1100012000,顶层复式,2,42,23,1,二层,10,52,5,1,首层花园,3,29,34,1,1,万科深圳万科城一期VHOUSE定价说明方案24PPT,情景house价格区间分布总价区间8090100110120,13,优尚house维度设置,将优尚house统一基准价以及维度，全面考虑四大维度。,把系数绝对值放大至正负0.50，确保拉开价差，体现优尚house的差异优势。,权重分配,景观50%,朝向10%,户型10%,安静度30%,系数设定：,-0.50,0.50,万科深圳万科城一期VHOUSE定价说明方案24PPT,优尚house维度设置将优尚house统一基准价以及维度，全,14,等级,分值,评估标准,一等：,0.50,水景+泳池+荔枝林景+高差,二等：,0.24,水景+泳池+荔枝林景,三等：,0.18,长纵深水景+高差/荔枝林景,四等：,0.05,长纵深水景/,宽阔荔枝林景,五等：,0,纵深水景/,荔枝林景,六等：,-0.10,水景/果树+宽阔视野,七等：,-0.15,果树景,八等：,-0.20,宽阔视野,九等：,-0.25,遮挡不明显，有果树,十等：,-0.50,前后楼距窄,优尚house景观维度 50%,1,1,1,3,6,2,2,3,5,5,4,6,6,5,5,5,5,7,3,4,3,4,4,4,7,7,7,6,6,7,7,7,7,7,7,8,6,9,9,10,10,10,10,10,10,8,万科深圳万科城一期VHOUSE定价说明方案24PPT,等级分值评估标准一等：0.50水景+泳池+荔枝林景+高差二等,15,等级,分值,评估标准,一等：,0.50,厅房南向,二等：,0.15,厅南向、房北向,三等：,0.08,厅北向，房南向,四等：,0.03,东向，带南单边,五等：,-0.02,西偏南，带南单边/西南,六等：,-0.10,厅房东向,七等：,-0.16,厅房北向,八等：,-0.50,西向,优尚house朝向维度 10%,5,5,5,5,8,4,6,4,6,6,4,6,6,2,1,2,1,1,5,8,5,5,1,4,7,3,7,3,7,1,2,1,2,1,1,1,2,1,2,1,2,7,3,7,1,5,万科深圳万科城一期VHOUSE定价说明方案24PPT,等级分值评估标准一等：0.50厅房南向二等：0.