,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,顾渝,-,新媒体商务英语阅读,Unit 10,顾 渝,对外经济贸易大学出版社,NEW MEDIA,Business English Reading,新媒体商务英语阅读,Unit 10,Unit Selection,2024/11/16,2,Text,Further Reading,Self-study,Unit 10,Business Women,How Moving Home Led to a Multi-million-pound Popcorn Firm,How One Woman Overcame Tragedy and Made Millions,Business Women Differ from Business Men in Style,Not Skill,Text,Interpretation,Exercise,I,Exercise,II,Exercise,III,Exercise,IV,Exercise,V,Words and,Expressions,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,3,Unit 10,Business Women,Words and,Expressions,be hell-bent on sth,to be extremely determined to do something,without considering the risks or possible dangerous results:,He was hell-bent on revenge.,come a long way,to have advanced to an improved or more developed state:,Information technology has come a long way in the last 20 years.,control freak,a person who attempts to dictate how everything is done around them:,In some cases,the control freak sees their constant intervention as beneficial or even necessary.,2024/11/16,3,顾渝,-,新媒体商务英语阅读,Unit 10,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,4,Unit 10,Business Women,Words and,Expressions,leave no stone unturned,to make every possible effort,：,The police left no stone unturned in looking for the Presidents murderer,on board,ready to participate or be included;amenable:,The entire class was on board for the excursion to the park.,on the horizon,likely to happen or exist soon:,There is no new drug on the horizon that will make this disease easier to treat.,tap into sth,to manage to use something in a way that brings good results:,If only we could tap into all that energy and creativity.,2024/11/16,4,顾渝,-,新媒体商务英语阅读,Unit 10,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,5,Unit 10,Business Women,Words and,Expressions,tight-lippedadjective,Someone who is tight-lipped is pressing their lips together to avoid showing anger,or is refusing to speak about something:,Hes been very tight-lipped about what happened at the meeting.,turn up,If a better situation or an opportunity to do something turns up,it happens or becomes available unexpectedly or in a way that was not planned:,This job turned up just when I needed it.,win sb over,to persuade someone to support you or agree with you,often when they were opposed to you before:,Hes not sure about the idea,but Im sure well win him over in the end.,2024/11/16,5,顾渝,-,新媒体商务英语阅读,Unit 10,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,6,Unit 10,Business Women,Text,Interpretation,Veuve Clicquot(Para.3),Leon,Chopd,Benugo(Para.24),Selfridges(Para.25),But I think even turning up in a complete state was part of the charm(Para.27),“These have been keen to tap into the health credentials of popcorn through signposting calorie content on the front of pack(Para.31),2024/11/16,6,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,7,Unit 10,Business Women,Text,Interpretation,Source:,2024/11/16,7,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 10,8,Unit 10,Business Women,Text,Interpretation,Photo from:,2024/11/16,8,2024/11/16,9,TEXTHow Moving Home Led to a Multi-million-pound Popcorn Firm,Cassandra Stavrou,Ryan Kohn,Manufacturing and sale of popcorn,start-up funds:10,000Ryans mother invested:30,000,cafes,supermarkets,overseas(10 countries),None,10m last year(in 2021),2021:50m,2021:129m,3 million bags per month,renting new premises,advertising and hiring ex-Innocent commercial director Ben Greensmith,Exercise,I,2024/11/16,9,2024/11/16,10,TEXTHow Moving Home Led to a Multi-million-pound Popcorn Firm,KEY,Exercise,II,2024/11/16,10,2024/11/16,11,TEXTHow Moving Home Led to a Multi-million-pound Popcorn Firm,Why did Cassandra quit her job in an advertising agency?,She seized an opportunity.,What did Cassandra say about choosing popcorn as the way to start her own business?,Everyone wanted a snack but all that was on offer was a rice cake,which is bland and boring,or a chocolate bar thats unhealthy I noticed an opportunity for a snack that was tasty and good for you,and I felt popcorn would be a good vehicle to do that.(Para.6-7)fathers popcorn machine gift,What did Cassandra do to make her popcorn taste differently from the other brands?,In the end,she came up with the idea of spraying the corn with a car spray gun to cover it in a really fine mist of rapeseed oil,and then tumbling the corn in a cement mixer with the flavouring to give it an even coverage.,KEY,Exercise,II,2024/11/16,11,2024/11/16,12,TEXTHow Moving Home Led to a Multi-million-pound Popcorn Firm,How did Cassandra describe the reasons for inviting co-founders?,Cassandra says:Id had some advice from Richard Reed from Innocent the co-founder of the UK drinks company,who said you dont have to do it on your own,its good to be accountable to someone.,What is the ownership structure of Propercorn?,Ryans mother pumped 30,000 into the business.Within six months two private individuals invested a total of 120,000 in the company,resulting in them,together with Ryans mother,owning just under 20%of Propercorn,with the co-fo