单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,寻找客户建立业务关系,广告宣传树立企业形象,市场调研确立营销计划,进出口交易前准备,1,询盘,ENQUIRY,发盘,OFFER,还盘,COUNTER,OFFER,接受,ACCEPTANCE,进出口交易磋商,2,品名与规格,COMMODITY NAME SPECIFICATION,数量,QUANTITY,包装,PACKING,单价,UNIT PRICE,总值,TOTAL VALUE,价格术语,PRICE TERMS,装运,TERMS OF SHIPMENT,保险,INSURANCE,付款,TERMS OF PAYMENT,进出口合同签订,3,进口：,开立,信用证,审核进口单据,进口货物报验,清关纳税交付,进 出 口 合 同 履 行,出口：准备货物 审核,信用证,托运订舱 报关投保,装运制单 议付结汇,4,Preparation for the transaction,Negotiation on the transaction,Signing the contract,Fulfilling the contract,Start letter,Offer,Counter offer,S/C letter,L/C amendment letter,Shipping advice,Concluding letter,Export Procedures In China,5,Golden Rules for Writing Letters,Plan ahead,Short principle,Separate paragraph,5Cs,Clear,Complete,Concise,Courteous,Correct,6,Unique&Novel,Hey,guys!,Do you want,to buy balls?,7,Structure of Start Letter,Source of information,Purpose of writing,Company profile,Product introduction,A pushing end,8,1.,Source of information,The Commercial Counselors Office of the Embassy in foreign country,Bank,Trade Union,Common clients,Market research,Trade Fair,exhibitions,9,2.,Purpose of writing,Latest intention,such as expanding market,To establish long-term relationship,10,3.,Company introduction,Business scope,Principle,Connection(suppliers,distributors,government),History(experience),R&D power,Other advantages,11,4.,Product introduction,Quality(material,craftsmanship),Price,Design,Specification/color variety,Popularity in other areas,12,5.,A pushing end,Catalogues,leaflets,brochures,Samples,Financial reference,Favorable terms,Wishes,13,