,*,*,*,*,*,*,*,*,*,*,*,*,Unit 11 Lesson 3,The advertising game,Unit 11 Lesson 3,New words,advertise(vt)sth.,advertise(vi)for sth.,advertisement(n)=ad,advertisements(plur.)=ads,advertiser,New wordsadvertise(vt),6.approach,-,method,7.boom,-,rapid increase,8.budget,-,plan of how money,should be spent,9.classic,-,traditional,typical,10.concept,-,idea,11.contemporary,-,belonging to,the present time,12.consist of,-,contain,13.suitable,-,right for something,6.approach-method,Main idea,The combination of design and,new idea.,The new and general need of,modern ad.,About classic ad,The reason of making people forget the existence of ad.,About the public ad.,Main ideaThe combination of de,About classic ad,The new and general need of modern ad.,The combination of design and new idea.,The reason of making people forget the existence of ad.,About the public ad.,Right order,About classic adRight order,Reading for details,1.When does the simplest type of,advertisement work?(It works when),2.Why are modern techniques of design,not enough for advertisements to be,noticed in modern cities?,3.What ideas do todays advertisers use,to make you notice their products?,4.What has the government done during,the last decade?,Reading for details1.When doe,1.It works when we only want to find information about certain products.,1.It works when we only want,2.Because of the advertising boom,people are used to seeing high standards of visual design.,2.Because of the advertising,3.They use humour as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.,3.They use humour as well as,4.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.,4.Over the last decade,the g,to tell the use of a noun.,as subject.,after“Be”.,after a preposition.,A Gerund can be used,to tell the use of a noun.A Ge,A Gerund is used to tell the use of a noun.,1.Shanghai Sewing Machine,A Gerund is used to tell the,A Gerund is used as a subject.,2.,This kind of advertising,might not be suitable.,6.Some advertisements may suggest that,buying,a car can make you free.,7.,Repeating,old ideas is not a successful approach.,9.,Using,humor to surprise is important.,11.Not all,advertising,is about selling products and services for a profit.,A Gerund is used as a subject,A Gerund is used after“Be”.,8.The main purpose of the advertisement is,making,customers spend money.,10.By doing this,they hope to make people forget that someone is,trying,to sell them something.,A Gerund is used after“Be”.8,A Gerund is used after a preposition.,3.A lot of money is spent,on applying,modern techniques.,4.Because of the advertising boom,people are used,to seeing,high standards of visual design.,5.Modern advertisements must stand,out in a world full of competition,by combining,the highest standards of design with ideas.,10.,By doing,this,they hope to make people forget,that someone is trying to sell them something.,A Gerund is used after a prepo,A Gerund is used after a preposition.,11.Not all advertising is,about selling,products and,services for a profit.,12.There are public advertisements which encourage,citizens to participate,in improving,their,neighbourhood,protecting,the environment,and,helping,other people.,13.The government has worked hard,at using,advertisements to educate the public,on fighting,AIDS,saving,water,helping,the poor,giving up,smoking.,A Gerund is used after a prepo,Exercises,1.Im an early bird,and Ive got used to _(get up)at 5:00 a.m.,2.There is only one programme worth _(watch)today-the science programme on volcanoes.,3.Its no use _(worry)about it.You can t do anything to change it.,4.I regretted _(not apologise)to the old man for my bad behaviour.,5.My little niece and nephew are always excited to set out on a _(camp)trip.,6.For fifty years,she did her job without _.(complain).,7._(Ask)about other peoples personal business is not polite.,8.I dont feel like _(do)anything at all this evening.,getting up,watching,worrying,not apologising,Asking,camping,complaining,doing,Exercises1.Im an early bird,Do you think,advertising actually,works?,Have you ever bought,anything because you,liked the idea,promoted in the ad?,Nike,Do you think Nike,Discussion,Task for Group 1 is practising telling us,the story in the ad,.,(careless,leader,punish,press),Task for Group 2 is discussing,what way is used in the ad.,Task for Group 3 is discussing what you,think about the idea.,(give information,design,creative,interesting,attractive,fascinating,humorous),DiscussionTask for Group 1 is,Homework,Please read the text,several times,and try to retell the content.,HomeworkPlease read the text,