Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,May - June 2010,Transformational ICT,The Benefits of Social Media for Business,Identity,2,WEBTREATS,etc,How many icons do you recognise?,#TICTEM10,Agenda,Social Media Quick reminder,7 Roads methodology,Social Media in action,Successful engagement,Making it simple,3 Point Action Plan,Where do we go from here?,Old Media vs. New Media,“Dont add technology to the way you do things, change the way you do things when you see what the technology can do.”,Marcus Romer,Artistic Director - Pilot Theatre Company.,Social Media,The online tools and platforms that people use to share opinions, insights,experiences, and perspectives with each other.,Social media can take many different forms, including text, images, audio, and video.,Popular social mediums include blogs, message boards, podcasts, wikis.,7 Roads of Social Media,Generate new leads / find work?,Provide customer service?,Improve customer retention?,Increase your knowledge?,Competitors alignment & metrics?,Establish your authority as an expert?,Do business more productively?,Business Benefits,Cost effective web updates,Greater control of your web content,Boosted organic Google listings,Cost reduction on printed materials,Strengthens networked connections,Collaborative knowledge sharing,What can it do?,Greater access marketing materials,Greater reach marketing materials,Facilitates word of mouth sharing,Enables viral sharing,Increases repeat business,Rewards advocacy,Tell me.,When do you feel least in control of your online activity?,When do you feel most in control of your online activity?,Time,Email updates,Mobile updates,User generated content,Voice to text,Webinars,RSS,Webinars,Team building,Cost saving,The big three,Facebook is it safe?,http:/nyti.ms/bAj58M,Facebook whats on offer?,Status Updates,Groups & Fan Pages,Forum discussions,Notice Boards / Wall,RSS Feeds,PPC targeted advertising,Video & Photos,IM live chat,The State of Facebook,News Feed,Profile,Groups,Pages,Applications,Likes,Nov 2008,1,623 members,Facebook Groups,2064,1195,140,745,341,800,August 2009,3,539 members,6 Scotland based Groups,May 2010,5,285 members,Do they like you?,Shows up in “News Feed”,Individual products,Specific product marketing,Page approval,Twitter,Micro blogging,Twitter - land,Stats & Analytics tools,Tacking conversations,Many Tweets in one stream,Twitter central control,Promotions,Backchannel,Research,Engage & Listen,Reinforce existing connections,Stay informed,Community & Collaboration,Recent activity,Status updates,Personal profiles,Groups,Forums,Blog / Notice board,Events calendar,IM live chat,Photos / Video / Audio,Measurable stats,Social Media in action,Sample campaign,Campaign,Goals,Promotion,Cost to create (including time spent),Reaction,Slideshow,and,accompanyingblog post,demonstrating ROI,Adding perspective,Visitor time spent at the target media,Flickr and Twitter views,View from embeds,URL shortener clicks,Figures taken from an original presentation created by,Julie Delvaux,ROI Price List,Unique visit to the blog post - 1 ( timed by av. time on post),Each returning blog visit - 1.50,A view on SlideShare (excl. embeds) - 1,A view from embeds - 2,A view of the screen grab on Flickr - 0.50,A view of the link on Twitter/bit.ly - 0.50,A comment - 1.50,A SlideShare download - 1.50,A fave on SlideShare - 1.50,An embed from SlideShare - 1.50,A Flickr click-through - 1.50,A Twitter click-through - 1.50,ROI Worth vs. Return,Can you relate social media engagement to purchases?,What metric are currently in place to measure existing business ROI?,What is your goal with each social media campaign?,How are you going to measure the goal?,Does authority and reputation have a monetary equation?,Social Media in action,Manchester International Festival,Old Media meets New Media,Magazines,Papers,Fliers,Posters,Programs,Business Cards,Buses,Signs,T-Shirts,Engagement,QR codes,Geo-location,http:/bit.ly/b71cEe,Events & conferences,Ambient participation,More than on paper,Making it Work,Start small.,Schedule social media time.,Make the web part of your process.,Pick your platforms.,Define your goals & expectation.,Formalise practice and conduct,http:/bit.ly/policytool,Plan Prep Deliver Reflect - Report,Call to Action,Identify your top 3 priority roads,3 services to investigate further,Run the Policy Tool,Questions,