单击此处编辑母版标题样式,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,渠道管理与销售中心,2015,年,10,月,15,日,内部资料 注意保密,社会渠道四季度,营销活动安排,四季度营销目标,目 录,软件支撑,硬件支撑,四季度目标分解,-,4G,、中高端用户、低价终端,单位,4G,发展目标,中高端用户发展数,低价终端销售量（台）,四季度目标,月管控,日管控,四季度目标,月管控,日管控,四季度目标,月管控,日管控,10,月,11,月,12,月,10,月,11,月,12,月,10,月,11,月,12,月,10,月,11,月,12,月,10,月,11,月,12,月,10,月,11,月,12,月,保德,779,236,254,289,8,8,9,83,26,29,28,0.85,0.95,0.91,238,81,81,76,2.61,2.70,2.46,城北,1136,344,370,421,11,12,14,121,39,42,41,1.25,1.39,1.33,347,118,118,111,3.81,3.94,3.59,城南,674,204,220,250,7,7,8,72,23,25,24,0.74,0.82,0.79,206,70,70,66,2.26,2.34,2.13,代县,906,275,296,336,9,10,11,97,31,33,33,0.99,1.11,1.06,277,94,94,89,3.04,3.14,2.86,定襄,510,155,166,189,5,6,6,55,17,19,19,0.56,0.62,0.60,156,53,53,50,1.71,1.77,1.61,繁峙,905,274,295,336,9,10,11,97,31,33,33,0.99,1.10,1.06,277,94,94,89,3.04,3.14,2.86,河曲,831,252,271,308,8,9,10,89,28,30,30,0.91,1.01,0.97,254,86,86,81,2.79,2.88,2.62,静乐,991,300,323,367,10,11,12,106,34,36,36,1.09,1.21,1.16,303,103,103,97,3.33,3.44,3.13,开发,442,134,144,164,4,5,5,47,15,16,16,0.49,0.54,0.52,135,46,46,43,1.48,1.53,1.40,岢岚,400,121,131,148,4,4,5,43,14,15,15,0.44,0.49,0.47,122,42,42,39,1.34,1.39,1.26,宁武,801,243,261,297,8,9,10,86,27,29,29,0.88,0.98,0.94,245,83,83,78,2.69,2.78,2.53,偏关,358,109,117,133,4,4,4,38,12,13,13,0.39,0.44,0.42,110,37,37,35,1.20,1.24,1.13,神池,401,121,131,148,4,4,5,43,14,15,15,0.44,0.49,0.47,123,42,42,39,1.34,1.39,1.26,五台,453,137,148,168,4,5,5,48,15,17,16,0.50,0.55,0.53,139,47,47,44,1.52,1.57,1.43,五寨,462,140,151,171,5,5,6,49,16,17,17,0.51,0.56,0.54,141,48,48,45,1.55,1.60,1.46,原平,1277,387,417,473,12,14,15,137,43,47,46,1.40,1.56,1.50,391,133,133,125,4.28,4.43,4.03,总计,11328,3434,3695,4199,111,123,135,1211,385,415,411,12.43,13.82,13.27,3465,1178,1178,1109,38.01,39.27,35.77,四季度，社会渠道,4G,发展目标,11328,户，其中中高端用户发展数,1211,户，低价终端销售目标,3465,台。,1,、,4G,目标分解主要依据各县公司占公司总任务目标比例、基层责任单元划小后各社会渠道运营中心,4G,目标占社会渠道总任务目标比例、三季度各社会渠道运营中心,4G,业务发展量占社会渠道总发展量比例三个指标核算确定。,2,、中高端用户发展数、低价终端销售量依照市公司发下社会渠道目标占社会渠道,4G,目标比例核算确定。,单位,智慧沃家净增用户数,宽带发展数（户）,四季度目标,10,月,11,月,12,月,四季度目标,10,月,11,月,12,月,保德,106,36,34,36,80,27,26,27,城北,310,105,101,105,116,39,38,39,城南,158,53,52,53,69,23,23,23,代县,155,52,51,52,93,31,31,31,定襄,111,37,36,37,52,18,17,17,繁峙,140,47,46,47,93,31,31,31,河曲,160,54,52,54,85,29,28,28,静乐,147,50,48,50,102,34,34,34,开发,104,35,34,35,45,15,15,15,岢岚,49,16,16,16,41,14,14,14,宁武,117,39,38,39,82,28,27,27,偏关,92,31,30,31,37,12,12,12,神池,101,34,33,34,41,14,14,14,五台,153,51,50,51,46,16,15,15,五寨,103,35,34,35,47,16,16,16,原平,412,139,134,139,131,44,43,44,总计,2418,815,789,815,1161,390,384,387,四季度，社会渠道智慧沃家净增用户目标,2418,户；宽带发展目标,1161,户。,四季度目标分解,-,智慧沃家、宽带发展,沃易购目标分解,注：分基层单元目标分解见附件。,县局,逐月渠道活跃目标数（家）,终端订购活跃目标（家）,10,月,11,月,12,月,保德,20,20,20,11,城北,28,28,28,17,城南,23,23,23,14,代县,28,28,28,16,定襄,33,33,33,20,繁峙,25,25,25,14,河曲,19,19,19,13,郊区,23,23,23,10,静乐,8,8,8,5,开发,14,14,14,8,岢岚,8,8,8,5,宁武,16,16,16,10,偏关,10,10,10,6,神池,9,9,9,6,五台,24,24,24,14,五寨,16,16,16,9,原平,37,37,37,22,合计,341,341,341,200,四季度核心渠道恢复计划目标,目标：,四季度，核心渠道新增,38,家，累计,54,家，核心渠道占比达,25%,。月新增移动宽带,1200,户，,发展量不低于全市发展的,25%,，,终端合约占比不低于,35%,。,单位,现有核心渠道,新增核心渠道数量,新增移动宽带户数,保德,2,1,32,城北,3,3,95,城南,1,4,126,代县,1,4,126,定襄,2,63,繁峙,1,2,63,开发,3,95,河曲,2,1,32,静乐,3,1,32,岢岚,1,1,32,宁武,1,3,95,偏关,1,1,32,神池,1,32,五台,3,95,五寨,4,126,原平,4,126,总计,16,38,1200,社会渠道四季度预计完成目标,-,4G,、终端合约,单位,4G,发展（户）,终端合约（户）,静乐,1050,525,保德,825,413,河曲,881,440,神池,424,212,宁武,849,424,岢岚,424,212,五寨,490,245,偏关,379,190,繁峙,959,480,五台,480,240,城北,1203,601,代县,960,480,定襄,540,270,原平,1353,676,城南,714,357,开发,468,234,总计,12000,6000,四季度，社会渠道专业序列计划发展,4G,业务,12000,户，其中终端合约销量,6000,户，占社会渠道,4G,业务销量的,50%,。,四季度营销目标,目 录,软件支撑,硬件支撑,产品包装,成本支撑,四季度主推资费及佣金,四季度新入网用户执行政策,单卡主推资费：,校园,17,元包打资费，兼顾,36,元、,50,元包打资费。,终端合约主推资费：,存费送机,佣金：次月套餐费,50%+12,个月套餐费,20%,分成,合约惠机,佣金政策如下：,26,元套餐一次性佣金5,0,元（,T+1,支付）+26*10%*12个月+终端酬金20元（,T+4,支付）=101.2,36,元套餐一次性佣金6,0,元（,T+1,支付）+36*10%*12个月+终端酬金20元（,T+4,支付）=123.2,46,元套餐一次性佣金,70,元（,T+1,支付）+46*10%*12个月+终端酬金50元（,T+4,支付）=185.2,76,元套餐一次性佣金,80,元（,T+1,支付）+,7,6*10%*12个月+终端酬金50元（,T+4,支付）=,221,.2,终端合约,新入网用户首次多预存,100,元，赠送,20,元缴费卡、赠送流量。,沃帐户奖励,终端种类增加：,终端合约酬金终端数量已由原,16,款增加至,78,款，,4G,发展奖励：,按套餐分档奖励，,18-36,元奖励,20,元,/,户，,46-76,元奖励,60,元,/,户，,106-196,元奖励,120,元,/,户，,200,元以上奖励,240,元,/,户,。,（注：沃易购平台订购终端，新入网用户、老用户续约办理单卡或合约均可享受以上奖励）,智慧沃家：,继续执行赠送,IPTV,、赠送沃家云盘政策，,4G,成员数,2,户以上用户（活动期间均有通话），预存半年费用赠送,30,元缴费卡一张。,主推终端产品,手机终端,产品价格,屏幕,摄像头,CPU,内存,制式,酷派,7105,360,4.5,英寸,300,万后置摄像头,4,核,512MB,双卡双待,联想,A3600,365,4.5,英寸,200,万后置摄像头,30,万前置摄像头,4,核,512MB,双卡双待,斐讯,C630LW,280,5,英寸,200,万后置摄像头,30,万前置摄像头,4,核,512MB,双卡双待,TCLP520U,346,5,英寸,500,万后置摄像头,30,万前置摄像头,4,核,512MB,双卡双待,小辣椒,LA2-S,405,5,英寸,800,万后置摄像头,200,万前置摄像头,4,核,1GB,双卡双待,酷派,Y60,300,5,英寸,800,万后置摄像头,200,万前置摄像头,4,核,1GB,双卡双待,包装方法,产品包价格（用户缴纳）,终端,预存款,资费,叠加政策,礼包,备注,99,50,50,16,元本地套餐存费送费,2,折,4G,本地随意打（,1,元）,终端选择直板老年机,139,50,50,17,元本地套餐存费送费,2,折,4G,本地随意打（,1,元）,价值,20,元（两件套锅、三层便当盒等）,终端选择直板老年机,299,100,50,17,元本地套餐存费送费,2,折,4G,本地随意打（,1,元）,终端选择翻盖老年机,299,100,170,26,元合约惠机,预存,170,包打一年,终端选择老年机，需改串,399,300,50,16,元本地套餐存费送费,2,折,4G,本地随意打（,1,元）,