,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,*,LOGO,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,*,LOGO,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,*,Lesson,8,Price,谈价格,Aims,Negotiate the price,Language Skills,1.Describing the price,1)Your price is .,Your price is too high.,Your price is a little bit high.,Your price is on the high side.,Your price is out of line with the prevailing price.,Your price is 10%higher than those of other companies.,Language Skills,2)O,ur price is,.,Our price is competitive/reasonable/favorable/,moderate/workable/fair/realistic/suitable.,Our price is on the low side.,Our price is in line with the ruling market.,Our price is 5%lower than those of competing goods on the international market.,3Different prices：,特价 special price,促销价 promotion price,现价 current/present/going/ruling/,prevailing price,最低价 lowest/rock bottom/bedrock/,minimum price,底价 base price,批发价 wholesale price,零售价 retail price,参考价 reference price,Language Skills,Language Skills,4Adjusting prices：,lowering the price 降价：,-to reduce/cut/drop/lower/bring down the price by/to,-to make a reduction of x%(in price)=to make a x%reduction,-x%off the listed/original price,eg.,Im afraid youll have to reduce your price by$5 in order to conclude the deal.,Unless you cut your quotation to USD95,it will be very difficult for us to come to terms.,If you can make a 3%reduction,we will close the deal.,Wed like 8%off.,Language Skills,Increasing the price,提价,：,-to raise/increase/mark up the price,eg.,The costs of labour and materials are rising,so we have to raise the price by 2%.,Splitting the price difference,平摊价格差距,：,-price gap/difference,-Let us meet each other half way=Let us split the difference.,eg.,Lets meet each other halfway and split the price gap 50-50.,The best we can do is to meet you halfway.,Language Skills,2.Describing the market,1)The market is 形容词.,The market is strong.行市坚挺。,The market is firm.行市趋升。,The market is stable.行市稳定。,The market is active.行市活泼。,The market is weak/easy.行市疲软。,The market is dull/gloomy.行市暗淡。,The market is sluggish.行市呆滞。,The market is quiet.行市清淡。,Language Skills,2)the rising of the market 行市上涨:,动词:,The market/price is rising/strengthening/,going up/advancing.,名词:,There has been a jump in market/price.,There has been a price climb缓慢增长/price jump,大幅度增长/price hike猛然高涨in the,market.,Language Skills,3)the falling of the market 行市下跌：,动词：,The market/price is dropping/falling/weakening/slipping/going down.,名词：,There has been a price dip/slide 下滑in the market.,There has been a price collapse 猛然/快速下跌in the market.,Language Skills,3.factors th,at,could be referred to when bargaining over the price,Market:,T,he market is advancing and our products are always selling well.,Cost:,B,ecause of the hike in the costs of raw materials,we are forced to raise our prices accordingly.,A,s the production cost is rising day by day,we have to increase our price.,Quality:,Given,the superior quality and strong market,our products are very competitive.,Language Skills,Profit:,W,e cant make any profit at that price.,T,he best we can do is 10%off.,W,e certainly dont want to lose the deal,but we have to take care of our profits,you know.,T,his is already our base price.,T,heres really no room for further reduction.,Quantity:,I,f you place a large order,we can make some concessions.,W,e can give you a 5%discount if you order 10,000 pieces.,Language Skills,Trade relations,In view of our good relations over the years,we can make some considerations,but its only for this deal.,We could have offered you a higher price,but we didnt do that as we dont want to hurt our cooperation and lose a valued regular customer like you.,Cooperation,We appreciate your efforts and sincerity in this deal.As a token of our cooperation,wed like to accept your price.,Language Skills,4.the conclusion of a deal,Thats a deal.,Lets call it a deal.,Deal.,Part A Sample Conversation,Notes:,1.We find your price for Zinc Ingots rather on the high side.,我们认为你方所报锌锭价格太高。,on the high side,高,on the low side,低,2.But the international market has gone up remarkably.,国际市场价格已经显著上扬。,go up 上扬，上涨。,表示行市、价格上涨还可以说成:,The price of crude oil has climbed to US$25 a barrel.,原油价格已攀升至每桶25美元。,The cost of raw material has crept by 1%.,原材料本钱稍有1%的增长。,Spot gold has jumped by 20%.,黄金现货价格猛涨20%。,The surge in the CPU price is a result of shortage of supply.,处理器价格的大幅度上涨是缺货造成的。,Cocoa prices rocketed owing to a forecasted dry weather in Brazil and a rise in global consumption.,由于预测巴西将出现干旱天气，以及全球消费量上升，可可价格出现剧烈上涨。,表示行市价格下跌的动词有drop下跌，fall下跌，,decline下跌，dip下沉，slide下滑，,slump猛然下跌，tumble快速、失控的下跌，,plunge猛然下跌，collapse崩溃等词。,3.bid n.v.递价，还价,Then whats your bid for the commodity?,那你方对该商品还价多少？,We bid at US$1 050 per ton CIF Dubai.,我方还价迪拜本钱加运保费在内价每吨1 050美元。,4.go down a little,略降一点,表示减价的说法还有:,to reduce the price,to shade the price,to cut the price,to bring down the price,如:,If you reduce your price to$102,we shall be glad to order 500 dozen more.,如果你们能降价至102美元，我们将多订500打。