,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Advertisements,M4U1 Reading,AdvertisementsM4U1 Reading,Wherever we go,we can see a variety of ads.,Wherever we go,we can see a,Structure of the text:,Introduction,to ads,2.Does an ad tell people,the complete truth?,3.Public service ads,Conclusion:_,!,expository writing,说明文写作,1.What is an ad?,It offers supporting details.,Body,Dont be a slave to ads,Structure of the text:Introdu,promote a product,promote a product,promote the service,promote the service,Commercial ad,Commercial ad,Commercial advertisements,are meant to _ a product or service,which uses _ language and exciting images.,promote,persuasive,立即下斑,禁止痘留,Commercial advertisements are,英语必修牛津译林Unit1课件Reading-I公开课,Say no to drugs,Say no to drugs,PSAs(_),are meant to _ people,about,health,safety,or other problem that affects public welfare.,Public service advertisements,educate,PSAs(_,Conclusion 1.,An ad uses words and pictures to _ people to buy a _ or _,or to _ _ an idea.There are two main types of ads _ _ and _ _ _.,persuade,product,service,believe in,commercial advertisement,public service advertisement,Conclusion 1.persuadeproductse,英语必修牛津译林Unit1课件Reading-I公开课,英语必修牛津译林Unit1课件Reading-I公开课,Conclusion 2:,Ads sometimes dont _,but just tell us _ truth.Therefore,dont _ _ the tricks ads use.,lie,half,fall for,Conclusion 2:liehalf fall,Public service ad,Public service ad,PSAs,which _ _ widespread social _,aim to teach us and help us _ better lives.,PSAs are meant to _ the public,and we can learn a lot by _ the advice they give.,deal with,concerns,lead,benefit,following,PSAs,which _ _ widesp,Conclusion 3:,Not all ads _ _ _ us though.,There exist some _ and _ between the two types.,play tricks on,similarities,differences,Conclusion 3:play tricks,Commercial ads,PSAs,Places,methods,everywhere,using attractive,pictures and,clever language,similarities,Commercial adsPSAsPlacesmethod,Differences,Commercial ads,PSAs,Purposes,Reliance,Promoting a product or service,Educating people,Full of tricks,Helpful,DifferencesCommercial adsPSAsP,Discussion:,Whats your attitude towards advertisements?Why do you think so?,Discussion:,Classroom Interaction:,Look at the following pictures and the slogans with them,and tell your classmates how much you understand each of them.,Classroom Interaction:,Wish all the best in 2015!,Pepsi,Wish all the best in 2015!Peps,Tides in,dirts out.,Tide,Tides in,dirts out.Tide,少了这一点就不是一个完整的中国,I(i)am a part of China!,少了这一点就不是一个完整的中国 I(i)am a par,使某人注意,/,意识到,某人周围的危险,拒绝毒品,社会问题,公共,/,大众福利,保护（某人）使免遭,完全说实话,对恭维话感觉良好,掉进这种陷阱中,捉弄某人,make sb.aware of,the dangers around sb.,say No to drugs,problems in society/social problems,tell the complete truth,protect sb from sth,public welfare,feel pleased with the nice,comment,fall for the trick,play tricks on,使某人注意/意识到 m,服务大众,过上更好的日子,全国性的公益广告活动,涉及普遍存在的社会问题,使大众收益,听从建议,的奴隶,告诫某人不要吸,毒,(,两种方法翻译,),had no comprehension,serve the public,lead better lives,nationwide public service advertising campaign,deal with widespread social concerns,benefit the public,follow the advice,be a slave to,warn sb,against,drugs,warn sb,not to,take drugs,不理解,服务大众,英语必修牛津译林Unit1课件Reading-I公开课,