,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,山东外贸职业学院 商务外语系,*,Lesson 6,Introduction to Products,产品介绍,Learning Objectives,To learn how to introduce products in various aspects,To be able to describe the product merits and features that interest the customers most,Conversation A,Focus on:,Raw material,Design,Quality,Sales position,Notes,1.ad 为缩短词clipped words。它是英语构词法之一的缩略法中的一种，是将原来完整的词缩略一局部字母，来构成新的词。缩短词一般可分为4种：1缩略掉词的首部如：phone=telephone,2缩略掉词的尾部如：,ad=advertisement 广告,demo=demonstration 示威；演示,memo=memorandum 备忘录,expo=exposition 展览会，国际博览会,pro=professional 职业者,exec=executive 执行官,sis=sister 姐、妹,doc=doctor 医生,sec=secretary 秘书,grad=graduate 毕业生,con=convicted 罪犯,the Fed=the Federal Reserve 美联邦储藏银行,Brit=Briton 不列颠人,3缩略掉词的首部和尾部，如：,fridge=refrigerator冰箱,flu=influenza流行性感冒,Frisco=San Francisco旧金山,2.The quality is superior,yet the price is very reasonable.,质量上乘，价格合理.,superior,1该词没有比较级和最高级形式；,2表示比较时和to连用而不是和than连用.,我们的产品在质量上比市场上能买到的其它的品牌都要好。,Our products are superior in quality to any other brand available on the market.,3.The product sold remarkably fast during the domestic trial sale period.,该产品在国内试销期间很抢手。,sell fast 畅销,表示畅销的说法还有：,开斯米大衣总是很畅销。(sell well),Cashmere coats always sell well.,目前摄像机很受欢送。(be popular),Camcorders are very popular nowadays.,高清晰度彩电几年后将有很好的销路。(,find a good sale,),High definition television sets will find a good sale in a few years.,数字相机近来非常畅销。(enjoy fast sales),Digital cameras are enjoying fast sales these days.,我们的服装在你地区销路很好。(,have a ready market,),Our garments have a ready market in your region.,这种产品销路很广。(,salable/marketable,),This is a widely salable product.,我们的货物得到客户的好评。(,win a high appreciation,),Our goods have won a high appreciation among our customers.,我们的货物很受欢送。(be well received),Our goods are well received.,我们的陶瓷在美国市场上很受欢送。(meet with great favor),Our ceramics have met with great favor in the US market.,这个产品很畅销。(be marketable),This product is very marketable.,我们的产品已在世界上建立了良好声誉。(be well established),Our products have been well established in the world.,4.Here is my card.,这是我的名片。,“名片还可说name card和business card等.递名片时宜微笑双手递上，接过名片应仔细读几遍，可读出姓名职位，所在公司等信息以示尊重，然后收起。防止在名片上随意涂写或是用物品压住。,Conversation B,Focus on:,Function,Quality,Control,Certification,Sales position,Notes,1.recommend 推荐；劝；建议。,to recommend sb to do sth,We recommend you to buy a small quantity for trial.,我们劝你买少量试用。,to recommend(doing)sth,We highly/strongly recommend this product.,我们大力向您推荐这种产品。,We strongly recommend buying a small quantity for trial.,我们竭力建议你们买少量试用。,to recommend that(clause),We recommend that you try the European Markets.,我们建议你们试一下欧洲市场。,2.guarantee,vt.保证,担保,a toast,guaranteed for,one year against failure of parts,零部件保用一年的烤面包箱,n.保修单，保修期,The washing machine comes with,a one-year guarantee,.,这台洗衣机有两年的保修期。,The watch will be repaired free if its still,under guarantee.,手表在保修期内可享受免费的修理。,3.certify vt.证明合格;授给执照,Our products are ISO 9002 certified.,我们的产品有ISO 9002的认证。,You must have to get these accounts certified by an auditor.,这些账目必须由审计师核证。,certificate n.证书,All our designs are high-quality.You may take a look at our,quality inspection certificate.,我们所有的设计都是高品质的，你可以看一下我们的品质鉴定证书。,4.warranty n.产品的保证书；保修期,The machine is still under warranty.,这台机器仍在保修期内,The car is sold with a twelve-month warranty.,汽车出售有12个月的担保。,warranty period 保修期,warranty card 保修卡,5.gain in 获得,This product is gaining popularity in markets abroad because of its fine quality,competitive price and our honest dealings.,这种产品由于品质优良，价格低廉，加上本公司的老实交易，获得了极高的赞誉。,Shes certainly gained in confidence over the last couple of years.,过去几年她获得了很多自信。,Conversation C,Focus on:,Trade fair,Variety,Superiority,1.China Import And Export Fair,中国进出口商品交易会广交会,又称广交会，创办于1957年，每年春秋两季在广州举办，是中国目前历史最久、层次最高、规模最大、商品种类最全、国别地区最广、到会客商最多、成交效果最好、信誉最正确的综合性国际贸易盛会。以出口贸易为主，也做进口生意，还开展多种形式的经济技术合作与交流，以及商检、保险、运输、广告、咨询等业务活动。世界各地的客商云集广州，互通商情，增进友谊。,会馆,开幕,展厅,展位,Notes,2.variety 种类,wide varieties,品种繁多,We should try to increase the variety of exports.,我们应该尽力增加出口的种类。,There is a great variety to choose from.,选择的种类很多,3.conform to 符合,The quality must conform to the sample.,质量必须与样品相符。,Only goods conforming to the export standard are permitted for export.,只有符合出口标准的货物才能准许出口。,Exercises,Exercise II,Pattern drills.Make sentences with the following,italicized,expressions:,1I can assure you that youll find very good prospects in our products.,Now you try:,a.我可以向你保证我们的商品是很有竞争力的。,b.他向我们保证这个产品将有良好的销售市场。,c.我可以向你保证我们会办妥一切必要的手续。,d.她让我们确信在三个月内能备好我们所需的货物。,a.I can assure you that our products are very competitive.,b.He assures us that this products will find a good sale in the market.,c.I can assure you that we will go through all the necessary formalities.,d.She assures us that she can get the goods we need ready within three months.,key,2)It has been certified by the prestigious institute in the industry.,Now you try:,a.我们的产品有最权威的国际认证。,b.该品牌通过了国家著名认证机构的产品认证,并获得认证证书。,c.新型产品经过产品认证树立起良好的信誉。,d.农产品进口前已经过相关机构的质量平安认证。,a.Our products have been certified by the most prestigious international institute.,b.This brand has been certified by famous state-authorized