单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,?商务英语实训教程 ?上册 ,教师参考 Unit 9,教师用书,Unit9Export,Pre-reading questions,What is the influence of export on Chinas economy?,Export is an important activity in every country. It can provide a good chance to promote economic development and expand business market, which will increase demand so that boost economic fiscal. Export is also a good chance to strengthen economic links by international business. Companies can also make full use of the native resources and increase production technical level in order to get more opportunities in foreign market. Export can improve a countrys utilization more,efficiently in their resources, labours, technologies and capital, which has potential to maximize a countrys capital to produce more high quality goods. However, export can be faced with many problems. Countries may be involved in economic or political crisis, which will decrease the foreign market. Whats more, countries have to confront with more competition like price and trade barrier.,【文本翻译】,出口,出口是以贸易和销售为目的的，使商品从一个国家装运和运输到另一个国家的过程。它与进口相反。例如：设立在美国的A公司从美国销售并运输商品到位于德国的B公司。在这个案例中我们可以得知：A公司出口商品，然而B公司从A公司进口从其他国家买进商品。,出口并不仅仅局限于商品实物本身，效劳业也可以出口，效劳业的出口实例可以在以下行业中表达：旅游和旅游业，交通，建筑特色，建筑业，工程效劳业，教育和培训效劳，银行，金融和保险业，娱乐业，信息效劳业，专业商务效劳。这些效劳业与客人交流起来更为困难并且需要适应客人的特殊要求。进口和出口是国际贸易中最为重要的组成局部，因为这两大局部共同构成了国际贸易。实际上，出口很普遍并且能够相对更为容易地去扩展国外市场，因此，这是全球贸易中一个重要的因素。,出口有很多优势。因为国外市场的销售价格可能会更高，所以，通过出口，公司能提高销售量并且从中获利。随着生产量的增加符合出口要求，公司能够降低单位本钱。出口也可能带来一种蔓延的危险，因为出口公司将不再仅仅依靠国内市场，而是依靠一个单一的国家，而这个国家一旦发生经济或政治危机，可能是很危险的。与此同时出口也会降低对外开展的本钱。,然而，出口也有很多劣势，因为出口公司在国外市场没有实体，并且对国外市场的了解十分有限。因而，在国外市场，他们可能会错过潜在的时机。出口也会受到贸易壁垒的影响，如果这些壁垒增多，公司可能会取消他们的出口活动，另外，公司自身也没有能力去左右这些贸易壁垒，例如：关税和配额。,New Words,词汇教学重点：,1.adaptation dptein,例句1：Most living creatures are capable of adaptation when compelled to do so. 大多数生物在为情势所迫时都能适应。,例句2：The new students are very slow to adapt to the rules. 新生对于那些规定适应得很慢。,2.architectural :kitektrl,例句1：The fountains of Rome are famed for their architectural beauty. 罗马的喷泉以其建筑之美而著称。,例句2：This kind of architectural style impresses me. 这种建筑风格给我留下深刻印象。,3.banking bki,例句1：The company formerly belonged to an international banking group. 该公司以前隶属于一个国际银行集团。,例句2：Banking faces much competition nowadays. 如今，银行业面临许多竞争。,4.barrier bri,例句1：The government has lift trade barrier on foreign car. 政府已解除了对进口小汽车的贸易壁垒。,例句2：Heavy duties on imports and exports are a barrier to international trade. 进出口的高关税是国际贸易的障碍。,5.construction knstrkn,例句1：The local government raised large sums for highway construction. 地方政府为建设公路筹措了巨额款项。,例句2：Heavy snow hindered the construction work. 大雪阻碍了这项建筑工程的进行。,6.domestic dmestik,例句1：The newspaper provides more foreign news than domestic news. 这家报纸刊登的国外消息多于国内消息。,例句2：This court has jurisdictional right over domestic cases. 这个法院对国内案件有裁判权。,7.engineering endiniri,例句1：My major is the subject of chemical engineering. 我的专业是化学工程学。,例句2：Genetic engineering will have revolutionary consequences for mankind. 遗传工程将对人类产生深远的影响。,8.expansion ikspnn,例句1：Future expansion of the business calls for two new factories. 将来业务扩大需要建造两个新工厂。,例句2：The circumstances were not propitious for further expansion of the company. 这些情况不利于公司的进一步开展。,9.financial fainnl,例句1：This company was in serious financial difficulties. 这家公司陷入严重的财政困难。 例句2：Please give us a 90-day extension on loan repayment to help us tide over current financial difficulty. 请给我们延长90天的贷款归还期限，以便克服目前的财政困难。,10.margin m: din,例句1.This price will allow a good margin of profit. 这一价格可获厚利。,例句2：After-tax profit margin is the ratio of net income to net sales. 税后利润率指净收入与净销售之比。,11.quota kwut,例句1：The committee reversed its decision on import quota. 委员会取消了对进口货物的配额的决定。,例句2：They put emphasis on making to quota this quarter. 他们强调要到达这一季的配额。,12.ship ip,例句1：Food is being shipped to drought-stricken Southern Africa. 食物正被运往遭受旱灾的非洲南部。,例句2：Well ship your order to the address we print on your checks.我们将把你预订的货物送到我们印在你单据上的地址。,13.tariff trif,例句1：The government is going to lower the tariff on imported cars.政府打算降低进口汽车的关税。,例句2：There is a very high tariff on jewelry. 宝石的税率很高。,14.transportation trnsptein,例句1：Steamboats became the romantic symbol of this great transportation revolution and all of this movement. 蒸汽船成了浪漫的象征,代表着伟大的交通革命及其所有运动。例句2：A power failure created an emergency in traffic and transportation. 停电使交通运输陷入紧急状况。,15.volume vlju:m,例句1：The volume of trade with Europe has increased. 与欧洲的贸易额增加了。,例句2：Sales volume fell 1% in the first quarter. 第一季度的销售额下降了1%。,Phrases,for the purpose of 例句1：Were just going to do it for the purpose of illustration. 我们之所以要做是出于演示的目的。例句2：In a for-profit corporation, the purpose of the entity is defined as profit for the shareholders. 在盈利性公司中,公司的目的是为股东谋求利益。,be restricted to例句1：Education shall not be restricted to any one specific age group. 教育不应限制在任何特定的年龄组上。例句2：Internet cafes would be restricted to areas not frequented by children. 网吧将被限制在儿童不常出入的地区。,3.,expand into,例句1：Many Western firms want to expand their business into Asia. 许多西方公司都想将其业务扩展到亚洲。例句2：Our association expanded into a worldwide organization. 我们的协会扩大成一个世界性组织。,4.,in line with,例句1：His ideas on politics are exactly in line with mine. 他的政治见解跟我的完全一致。,例句2：An eclipse happens when the earth and moon are in line with the sun. 地球和月亮与太阳处在一条直线上，日蚀就发生了。,5.,be susceptible to,例句1：You would be susceptible to infection by the bird flu. 你会容易感染禽流感。,例句2：Vain glorious people are susceptible to flattery. 虚荣的人易受谄媚。,Business Terms,1.domestic market 国内市场,2.trade barrier 贸易壁垒,又称贸易障碍，对国外商品劳务交换所设置的人为限制，主要是指一国对外国商品劳务进口所实行的各种限制措施。,3.tariffs 关税,是指国家授权海关对出入关境的货物和物品征收的一种税。关税在各国一般属于国家最高行政单位指定税率的高级税种，对于对外贸易兴旺的国家而言，关税往往是国家税收乃至国家财政的主要收入。,4. quotas 配额,是指一国政府在一定时期内对某些敏感商品的进口或出口进行数量或金额上的控制，其目的旨在调整国际收支和保护国内工农业生产，是非关税壁垒措施之一。,Suggested Keys to English Language Exercises,Key to Vocabulary Exercise,1.A 2.C 3.A 4.A 5.C 6.D 7.B 8.C 9.D 10.A,答案辨析,1.题意：在本课程中, 学生能学到根底化学工程。答案为A。 engineering“工程，工程学, 符合题意。 engine “引擎，发动机; C. engineer“工程机，技工; enginery“机器的总称。,2.题意：我们应采纳用户的建议。答案为C。adopt“收养，采纳，符合题意。adapt “适应；adjust “调节；adept “熟练的，内行的。,3.题意：当我们对这个工程做了本钱核算,很明显这样继续做是不经济的。答案为A。economical“经济型的，节约的，符合题意。 economic“经济上的； economy “经济；economics “经济学。,4.题意：警察考虑到足球赛后的各种麻烦。答案为A。various“各种各样的，符合题意。 complex “复杂的； potential “潜在的；intense“强烈的。,5.题意：这种植物不易染病。答案为C。be susceptible to “易受影响为固定搭配，符合题意。,6. 题意：应对危机,他们敦促人类抑制他们包罗万象的野心。答案为D。restrain“抑制; 约束, 符合题意。 depress “使沮丧； involve “卷入；increase“增加。,7.题意：有几个具体的问题需要处理。答案为B。 specific“明确的；具体的，符合题意。 special“特别的，不同寻常的；specialism“专长； specialist “专家。,8.题意：建筑本钱中最大的单项组成局部是劳动力。答案为 C。component“组成局部，符合题意。complicated “复杂的； compound “复合物；compromise“妥协。,9.题意：他从未为他们做过任何事，然而他们却为他做了所有的事。答案为D。 whereas“然而，符合题意。in addition to “除之外；although “尽管；as well as“和.一样。,10.题意：学习语言必须遵循循序渐进的原那么。答案为A。principle“原那么；原理，符合题意。basic“根本的；element“元素；成分； basis “根底; 主要局部。,Key to Comprehensive Exercise,1.T 2.F 3.T 4.F 5.F 6.T 7.F 8.T 9.T 10. F,Key to Classroom Oral Exercise 教学建议： 教师可以根据同学的情况进行互动造句练习，可以反复练习句型。,1. To tell (you) the truth, 说实话,Example: To tell (you) the truth, the cost of exporting will be increased because of the economic crisis in the US.,Student A: To tell (you) the truth, this kind of architectural style depresses me.,Student B: To tell (you) the truth, we must cancel the business meeting.,2. As I see it, 在我看来, ,Example: As I see it, the government raised custom duties to restrict imports.,Student A: As I see it,the increasing tariff will strike our company heavily.,Student B: As I see it,it is good for us to know domestic and foreign trade news.,3. In other words, . 换句话说, ,Example: In other words, we cannot depend on others.,Student A: In other words,education develops potential abilities.,Student B: In other words,a good businessman should communicate with customers well.,4. Its hard to imagine.很难想像,Example: Its hard to imagine that the global economy has been influenced so much.,Student A: Its hard to imagine,that his view is the very opposite of mine.,Student B: Its hard to imagine,that the company has expanded into European market.,