Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Sameer Mathur,Branding,What is a Brand?,2,The Eight Roles of a Brand,3,Identify the maker,Simplify product handling,Organize accounting,Offer legal protection,The Eight Roles of a Brand,4,Signal quality,Secure Price Premium,Create Barriers to Entry,Create Competitive Advantage,Brand Equity,5,http:/ Attributes of Strong Brands,7,Eight Advantages of Strong Brands,8,Eight Advantages of Strong Brands,9,Slogans,Likeagoodneighbor,StateFarmisthere,Justdoit,NothingrunslikeaDeere,Save15%ormorein15minutesorless,Wetryharder,We,llpickyouup,Imlovinit,Innovationatwork,ThisBud,sforyou,Alwayslowprices,10,11,Brandingstrategies,Black and Decker,Multi product branding strategyfordo it yourself market,12,13,MultiproductBranding,MultiBranding,14,PrivateLabels,Summary-What is aBrand?,15,Disclaimer,These slideshave been compiledfrommultiple,non-creditedsources,inorder toteach an introductory course inMarketing Management atMcGillUniversity during Fall 2010.,These slidesarefree.Permission for non-profit academic use is granted.Copyright isretained bytheoriginal content creators.,9,、静夜四无,邻,邻，荒居旧,业,业贫。1月-231月-23,Thursday,January 5,2023,10,、雨,中,中黄,叶,叶树,，,，灯,下,下白,头,头人,。,。20:05:3520:05:3520:05,1/5/20238:05:35PM,11,、以我独沈,久,久，愧君相,见,见频。1月-2320:05:3520:05,Jan-2305-Jan-23,12,、故人江海,别,别，几度隔,山,山川。20:05:3520:05:3520:05,Thursday,January 5,2023,13,、乍,见,见翻,疑,疑梦,，,，相,悲,悲各,问,问年,。,。1月-231月-2320:05:3520:05:35,January5,2023,14,、他乡,生,生白发,，,，旧国,见,见青山,。,。05,一,一月20238:05:35 下,午,午20:05:351月-23,15,、,比,比,不,不,了,了,得,得,就,就,不,不,比,比,，,，,得,得,不,不,到,到,的,的,就,就,不,不,要,要,。,。,。,。一,月,月238:05,下,下,午,午1,月,月-2320:05,January5,2023,16,、行动出成,果,果，工作出,财,财富。2023/1/5 20:05:3520:05:35,05 January2023,17,、做,前,前，,能,能够,环,环视,四,四周,；,；做,时,时，,你,你只,能,能或,者,者最,好,好沿,着,着以,脚,脚为,起,起点,的,的射,线,线向,前,前。,。,。8:05:35,下,下午8:05,下,下,午,午20:05:351月-23,9,、没有,失,失败，,只,只有暂,时,时停止,成,成功！,。,。1月-231月-23,Thursday,January5,2023,10,、很多事情,努,努力了未必,有,有结果，但,是,是不努力却,什,什么改变也,没,没有。20:05:3520:05:3520:05,1/5/2023 8:05:35 PM,11,、成,功,功就,是,是日,复,复一,日,日那,一,一点,点,点小,小,小努,力,力的,积,积累,。,。1月-2320:05:3520:05,Jan-2305-Jan-23,12,、世间,成,成事，,不,不求其,绝,绝对圆,满,满，留,一,一份不,足,足，可,得,得无限,完,完美。,。,。20:05:3520:05:3520:05,Thursday,January5,2023,13,、不,知,知香,积,积寺,，,，数,里,里入,云,云峰,。,。1月-231月-2320:05:3520:05:35,January5,2023,14,、意志坚强,的,的人能把世,界,界放在手中,像,像泥块一样,任,任意揉捏。05 一月20238:05:35 下午20:05:351月-23,15,、,楚,楚,塞,塞,三,三,湘,湘,接,接,，,，,荆,荆,门,门,九,九,派,派,通,通,。,。,。,。一,月,月238:05,下,下,午,午1,月,月-2320:05,January5,2023,16,、少年,十,十五二,十,十时，,步,步行夺,得,得胡马,骑,骑。2023/1/520:05:3520:05:35,05January 2023,17,、空,山,山新,雨,雨后,，,，天,气,气晚,来,来秋,。,。8:05:35,下,下午8:05,下,下,午,午20:05:351月-23,9,、杨柳,散,散和风,，,，青山,澹,澹吾虑,。,。1月-231月-23,Thursday,January5,2023,10,、阅读,一,一切好,书,书如同,和,和过去,最,最杰出,的,的人谈,话,话。20:05:3520:05:3520:05,1/5/20238:05:35 PM,11,、越,是,是没,有,有本,领,领的,就,就越,加,加自,命,命不,凡,凡。1月-2320:05:3520:05,Jan-2305-Jan-23,12,、,越,越,是,是,无,无,能,能,的,的,人,人,，,，,越,越,喜,喜,欢,欢,挑,挑,剔,剔,别,别,人,人,的,的,错,错,儿,儿,。,。20:05:3520:05:3520:05,Thursday,January5,2023,13,、知人者智,，,，自知者明,。,。胜人者有,力,力，自胜者,强,强。1月-231月-2320:05:3520:05:35,January 5,2023,14,、,意,意,志,志,坚,坚,强,强,的,的,人,人,能,能,把,把,世,世,界,界,放,放,在,在,手,手,中,中,像,像,泥,泥,块,块,一,一,样,样,任,任,意,意,揉,揉,捏,捏,。,。05,一,一,月,月20238:05:35,下,下,午,午20:05:351,月,月-23,15,、最,具,具挑,战,战性,的,的挑,战,战莫,过,过于,提,提升,自,自我,。,。一月238:05,下,下,午,午1月-2320:05,January 5,2023,16,、业余,生,生活要,有,有意义,，,，不要,越,越轨。2023/1/520:05:3520:05:35,05January 2023,17,、一个人,即,即使已登,上,上顶峰，,也,也仍要自,强,强不息。8:05:35,下,下午8:05,下,下午20:05:351月-23,MOMODA POWERPOINT,Lorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.,感谢您的,下,下载观看,专家告诉,