,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,#,跨屏投放的预估分析,板城和顺酒,Confidential&Proprietary,We believe in Power of DataWe Innovate&PioneerWe define Industry Standards,石家庄,石家庄：建议在网络视频增加,150iGRP,的投放,TV GRP,iGRP,投资拐点出来在方案,6,，,Cost per 4+Reach,最低,石家庄：到达同等4+Reach情况，跨屏投放费用将节省18,纯,TV,投放,TV+OTV,跨屏投放,所需,GRP,费用,1+Reach,1450,5,800,000,79%,1100+150,4,735,463,82%,4+Reach,63%,63%,-18%,+4%,保定,保定：建议在网络视频增加,180iGRP,的投放,TV GRP,iGRP,由于保定的TV CPRP较高，导致OTV投放越多越省钱，考虑到OTV实际购置流量的因素，建议选择方案,保定：到达同等4+Reach情况，跨屏投放费用将节省27,纯,TV,投放,TV+OTV,跨屏投放,所需,GRP,费用,1+Reach,1600,10,296,000,66%,1100+180,7,491,367,69%,4+Reach,55%,55%,-27%,+5%,唐山,唐山：建议在网络视频增加,120iGRP,的投放,TV GRP,iGRP,投资拐点出来在方案,5,，,Cost per 4+Reach,最低,唐山：到达同等4+Reach情况，跨屏投放费用将节省11,纯,TV,投放,TV+OTV,跨屏投放,所需,GRP,费用,1+Reach,1550,2,077,000,82%,1100+120,1,842,927,85%,4+Reach,61%,61%,-11%,+5%,常德,常德：建议在网络视频增加,150iGRP,的投放,TV GRP,iGRP,投资拐点出来在方案,6,，,Cost per 4+Reach,最低,常德：到达同等4+Reach情况，跨屏投放费用将节省15,纯,TV,投放,TV+OTV,跨屏投放,所需,GRP,费用,1+Reach,1700,1,700,000,68%,1200+150,1,444,498,66%,4+Reach,53%,53%,-15%,-3%,邯郸,邯郸：建议在网络视频增加,150iGRP,的投放,TV GRP,iGRP,投资拐点出来在方案,6,，,Cost per 4+Reach,最低,邯郸：到达同等4+Reach情况，跨屏投放费用将节省6,纯,TV,投放,TV+OTV,跨屏投放,所需,GRP,费用,1+Reach,1600,1,600,000,82%,1300+150,1,502,844,81%,4+Reach,63%,63%,-6%,-2%,谢谢！,