单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,牛津高中英语,M4U1 Project,Developing an ad campaign,How do you build an ad campaign?,language points,Learning objectives,1.Master the usage of,Key words,phrases and sentences,in the text.,2.,Apply the language points into practical use.,Step I,Expressions and phrases,Self-study guidance 1,Refer to the English book and find out the following expressions.,1 引起某些观众的注意 2 对(某一目的)心中已有.,3弄清楚/计算出 4 让某人做某事,5 使用不同的媒介 6 目标观众,7 为了确定你的观众 8 提前做一点调查和分析,9 到了做某事的时间 10 吸引,呼吁,引起兴趣,11 以某种方式作出反应 12 对.关心/感兴趣,13把.表达清楚 14 组织/汇集/组装,15 决定你想采用什么样的方式 16 取决于/依赖于,1 影响某些受众,2 对(某一目的)心中已有.,3弄清楚，计算出,4 让某人做某事,5 使用不同的媒介,6 目标受众,7 为了.,8 提前做一点调查和分析,9 到了做某事的时间,10 吸引,呼吁,引起兴趣,reach a certain audience,have.in mind,figure out,get sb to do sth,employ different kinds of media,target audience,in order to.,do a little research and analysis in advance,Its time to do,appeal to,11 以某种方式作出反应,12 对.关心/感兴趣,13把.表达清楚,14 组织/汇集/组装,15 决定你想采用什么样的方式,16 取决于/依赖于,react in a certain way,be concerned with,get across,put together,decide what approach you want to use,depend on,Step II Key words&Phrases,Self-study guidance 2,Translate the following sentences into Chinese and refer to,the English paper or dictionary,then notice the usage of the underlined words.,1.,It is important to,figure out,exactly what you want to.and what you are trying to.to do.,(L4,-5,),2.,In order to,determine,your audience,you will need to do a little research and analysis in advance,.(L,10-11,),3.,It is important to always try to,appeal,the audience in order to get them to,react,in a certain way.,(L,17-18,),4.,How does the problem,personally,affect their lives,.(L,24,),5 There are lots of different ways to,get,your message,across,when you are putting together an ad campaign.(L26-27),1.,It is important to,figure out,exactly what you want to.and what you are trying to.to do.,句法分析,句首的it作_,真正的主语是_,两个what引导_,充当 _ 的宾语.,figure out 弄清楚,弄懂,计算出,解决,1)Ive never been able to figure him out.,2)Have you figured out how much the holiday will cost?,3)It took them about one month to figure out how to start the equipment.,to figure out.,名词性从句,figure out,形式主语,figure sb out 看透某人,理解/看透,解决/弄懂,计算出,The present situation is very complex,so I think it will take me some time to _ its reality.,A make up B figure out,C look through D put off,高考链接,2.,In order to,determine,your audience,you will need to do a little research and analysis in advance,.,determine,v,.确定,查明,决定,裁决,用法辨析:,1)Upbringing plays an important role in,determining a persons charater.,2)He,was determined that,the same mistakes would not be repeated.,determine+,n,/that.,总结,决定.,be determined that.,3)I,m determined to go,and nothing will stop me.,4)He,determined to leave,at once.,5)They,determined on starting,/an early start,be determined to do(表状态),总结,determine to do/on(doing)sth(表动作),注意,：在过去分词短语作状语的句子中，常用,determined.,而不是,being determined.,eg.Determined to pass the exam,he begins to study harder.,单词积累,decide,v,.决定,determination,n,.决心，意志,determined,adj,.坚定的，有决心的,determining,adj,.有决定性的,决定做某事,The _ look on his face showed that he had enough confidence in himself.,A surprised B puzzled C excited D determined,_ to train his son in English,he put an ad like this in paper,“_,an English teacher for a ten-year-old boy.,A Determined;Wanted B Determined;Wanting,C Determine;Wanted D Determining;Wanting,典例剖析,3.,It is important to always try to,appeal,the audience in order to get them to,react,in a certain way.,a)appeal,vi.,恳求，呼吁，有吸引力,The government is appealing to everyone to save water.,Does the idea of working abroad appeal to you?,搭配：,appeal to sb to do sth/for sth 恳请/呼吁某人.,appeal to sb 吸引某人,n.,恳求，呼吁，吸引力,They made an appeal to the villagers for money to build the bridge.,make an appeal to sb for sth 为.向某人提出呼吁,单词积累：appealing adj.有吸引力的；有感染力的,b)react,vi,.(to)做出反应，回应，起化学反应,他的粉丝对这个消息有什么反应？,How did his fans react to the news.,People can react badly to certain food additives.,人们对某种事物添加剂产生严重反应。,拓展：,react on/upon sth 对.有影响,react against sth 反对,反抗,react with sth 起化学反应,-How did you like Nicks performance last night?,-To be honest,his singing didnt _ to me much.,A appeal B belong C refer D occur,Local people _ angrily to the news.,A acted B behaved C reacted D answered,即时诊断,4.,How does the problem,personally,affect their lives,.,personally adv.,All letters will be answered personally,She said she didnt like it,but personally,I thought it was very good.,单词积累：,person n.人/个人,personal adj.个人的/私人的,personality n.性格/个性/人格,亲自(地),就某人自己而言,-Shall we go to the party at seven?,-_,its not a convenient time.,A By my opinion B For my opinion,C Personally D In person,即时诊断,5 There are lots of different ways to,get,your message,across,when you are putting together an ad campaign.,句法分析,不定式短语 to get your message across 作_,修饰_;when 引导_.,get(.)across 把.表达清楚/使理解/使明白/横过/渡过,He found it difficult to get his idea across to students at his first class.,The message got across to him at last.,用法归纳,get sth across to sb 把.向某人表达清楚,get across to 还可用作不及物动词,意为：被理解,定语,ways,时间状语从句,被理解,把.表达