,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,顾渝,-,新媒体商务英语阅读,Unit 7,NEW MEDIABusiness English Reading,新媒体商务英语阅读,顾 渝,对外经济贸易大学出版社,Unit 7,Unit Selection,2024/11/16,2,Text,Further Reading,Self-study,Unit 7,Startups,The Rise of the Student Entrepreneurs,How Tech Startups Can Compete in a Crowded Market,Common Misconceptions Startup Founders Have about Employee Management,Text,Interpretation,Exercise,I,Exercise,II,Exercise,III,Exercise,IV,Exercise,V,Words and,Expressions,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 7,3,Unit 7,Startups,Words and,Expressions,be a sucker for sth,to like something so much that you cannot refuse it or judge its real value:,I have to confess Im a sucker for musicals.,gear up,To get ready or cause to get ready for a coming action or event:,a group of investors who had geared up for the takeover fight,pay off,If something you have done pays off,it is successful:,All her hard work paid off in the end,and she finally passed the exam.,2024/11/16,3,顾渝,-,新媒体商务英语阅读,Unit 7,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 7,4,Unit 7,Startups,Text,Interpretation,mindful entrepreneur,(Para.1),Sheffield Hallam University,(Para.2),like a headless chicken,(Para.6),Santander bank,(Para.11),the National Association of College and University Entrepreneurs(NACUE),(Para.12),Exeter University,(Para.15),2:1,(Para.19),Dragons Den,(Para.20),Duncan Bannatyne,(Para.20),Imperial College,(Para.22),seed funding,(Para.23),crowdsourcing,(Para.23),2024/11/16,4,2024/11/16,5,Exercise,I,Fill in the form below about the basic information of the student start-ups.,TEXT,The Rise of the Student Entrepreneurs,BRAND NAME,STUDENT,TIME,UNIVERSITY,CO-FOUNDER,SEED FUNDING,Designed2Eat,Charleh Dickinson,a junior at the age of 20,Sheffield Hallam University,Peter Dickinson,(her father),4,000+,10,000,Young Ones Apparel,Chris Rea,2012 at the age of 19(2016:23,2012:19),Exeter University,Tom Carson,1,500+,1,500,Blocks,Serge Emerge,2013,Imperial College,Omer El Fakir/,Alireza Tahmasebzadeh,331,000,2024/11/16,5,TEXT,The Rise of the Student Entrepreneurs,2024/11/16,6,Exercise,II,Which student entrepreneur does each sentence describe?,Choose from the box below.,Charleh Dickinson,Chris Rea,Serge Emerge,Chris Rea,Charleh Dickinson,Chris Rea,Serge Emerge,Serge Emerge,Chris Rea,2024/11/16,6,2024/11/16,7,Exercise,III,Choose the best option to complete each of the sentences.,TEXT,The Rise of the Student Entrepreneurs,2024/11/16,7,2024/11/16,8,Exercise,IV,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,Answer the following questions according to the above article.,2024/11/16,8,2024/11/16,9,Exercise,IV,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,Answer the following questions according to the above article.,focus on a narrow segment of the population and carve out a narrow niche,Open for discussion:iPhone focuses on simple operation with“Setup,where you can find everything you have downloaded.You know how to use your phone very easily.The distinguishing feature of iPhone is its One Key to go back to the home page.Its consistent and narrow product range makes it easy for customers to make a choice.,2024/11/16,9,2024/11/16,10,Exercise,IV,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,Answer the following questions according to the above article.,the lower the price the higher the market share,Open for discussion:Customers will associate low price with inferior quality,and the profit margin of the company might be killed.,to get you noticed and be a catalyst for sales growth,2024/11/16,10,2024/11/16,11,Exercise,IV,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,Answer the following questions according to the above article.,Search Engine Optimization,to make a name to be visible and recognized in the search engine world.An SEO campaign might include but not limited to initial Website Analysis,Keyword Research&Analysis,Targeted Web Pages,Targeted Keywords,Site Authentication and Verification,and also URL Optimization,Content Optimization,Image Optimization,Internal Linking etc.,2024/11/16,11,2024/11/16,12,Exercise,IV,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,Answer the following questions according to the above article.,sleek SEO campaign,killing it on social media,leveraging industry influencers,growth hacking,Open for discussion:combine marketing with charity,supported and learnt by many other companies,Dollar Shave Clubs online advertisement went viral and gained a huge success by catching peoples eyes through its humor.,2024/11/16,12,2024/11/16,13,Choose the correct item which explains each phrase below as used in the article.,Exercise,V,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,2024/11/16,13,2024/11/16,14,Choose the correct item which explains each phrase below as used in the article.,Exercise,V,FURTHER READING:,How Tech Startups Can Compete in a Crowded Market,2024/11/16,14,2024/11/16,15,Choose the correct item which explains each phrase bel