单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,英语教学课件,高一（下）,Unit 1,Advertising,Reading,Advertisements,Do you like advertisements?Where can we find them?,2.Do you think advertisement play an important role in our lives?Why or why not?,3.How many types of advertisement do you know?What are they?Show some example?,Lead-in,Advertisements,Quick look,Take a quick look at the title and the,subtitles(,小标题,).,What do you think might be discussed,in the article?,Fast-reading,1.What do ads try to persuade people to do?,To buy a product or service,or to believe in an idea.,2.What does PSA stand for?,Public service advertisement.,3.What do,PSAs,aim to do?,They aim to teach us and help us lead better lives.,Introduction of subject,Supporting details,Conclusion,Reading strategy:reading expository writing,structure,Para 1,Para 2-5,Para 6,The same structure exists in each part.,Supporting detail 1,What is an advertisement?,Supporting detail 2,Does an advertisement tell people the complete,Truth?,Supporting detail 3,Public service advertisements,Questions,Read the text again and answer the questions.,1.Where are advertisements usually found?,They are usually found in newspapers and magazines,on the Internet,radio and television.,2.What is the major distinction between commercial advertisements and,PSAs,?,A commercial advertisement is one which someone has paid for to advertise a product or service,while a public service advertisement is often run for free,and is meant to educate people about health,safety,or any other problem that affects public welfare.,3.Why are some of the advertisements clever according to the article?,4.When did China begin a nationwide public service advertising campaign?,Because even if an ad does not lie,it does not mean it is altogether innocent.,In 1996.,5.Why should we follow the advice in,PSAs,?,Because,PSAs,are meant to benefit the public,and by following the advice in,PSAs,we can often learn a lot.,T or F,Most people are not aware of how many ads are around them.,Advertisements are always meant to promote a product or service.,PSAs,are only found in newspapers and on TV.,PSAs,and commercial ads use some of the same methods.,Commercial ads can often give us valuable information about how to live our lives.,An ad warning people against smoking is an example of a PSA.,Fill in the chart,Types of ads,Similarities,Differences,exam-,ples,places found,methods used,purposes,Validity,Commercial ads,PSAs,?,?,?,?,?,?,?,?,Similarities,Places found,Methods used,_ language,_ pictures,Newspapers Magazines,The internet Radio,Television,clever,attractive,Types,Differences,Purposes,validity,Comme-rcial,ads,PSAs,To promote a,product or service,To educate people,about health,safety or any,Other problem,affects public,welfare,They are not altogether,innocent.,They are helpful and,we can learn a lot by,following the advice,they give.,Types,examples,Commerc-ial,ads,PSAs,“,Bright-teeth fights bad breath!”,“,You are proud of your cooking,so shouldnt you buy the very,freshest food?”,“,Yes to life,no to drugs,”,“,Knowledge changes life”,“,Project Hope educating,every child”,“,When you smoke cigarettes,Choose the words below to finish the authors e-mail to a professor who helped her with her research.,dealing with comments campaigns promote benefit cheated even if fool,Consolidation,Dear Professor Liu Kai,I want to thank you for offering me such useful advice _ my research.I have just published my article about advertisements on our school website,and have already received many kind _ about it from my readers.The information I found has really helped me educate others in the ways in which companies _ their products.,dealing with,comments,promote,Before I consulted you,I had no comprehension that a company might try to _ people into buying a product or service.Now,_ there are exciting pictures and clever language in an ad,I will remember to think before I buy something so that I will not be _.,I will also pay a lot more attention to the public service ad _.,fool,even if,cheated,campaigns,Now I know how they can _ society.I will encourage my friends to pay more attention to them as well.Thank you again for helping me find so much useful information!,Yours,Qian,Lili,benefit,I hope that after they read my article,my schoolmates will understand that,PSAs,are _ to educate us about _ issues,and that commercial ads are meant to _ products or services.Before our talk,I did not think very much about how an advertiser might be trying to trick _ into buying a product or a service.Now I think I will be much smarter about what things to buy.,public,welfare,customers,promote,intended,Even if there are lots of exciting images and language,I will remember to think about the things I buy.I will also pay a lot more attention to the _ public service ad _,because now I know how helpful they can be.I will _ my friends to pay attention to them as well.,Thank you