单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson 26 Wanted:a large biscuit tin,征购大饼干筒,*,Lesson 26 Wanted:a large bisc,1,No one,can,avoid,being,influenced,by advertisements.,没有人,能,避免,受广告的影响。,双重否定（,double negative,）,No kids,can,avoid,being influenced by their parents.,No one,can,avoid,problems,not even sages(n.,先哲,)or worthies(n.,杰出人物,).,*,No one can avoid being influen,2,Much as,we may,pride,ourselves on,our good,taste,we are no longer free to choose the things we wants,for advertising,exerts,a,subtle,influence on us.,尽管,我们可以,自夸,自己的,鉴赏力,如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上,施加,着一种,潜移默化,的影响。,as,引导让步状语从句时,，句子要采用倒装形式（,adj./adv./n./v.,提到,as,前面,）,for,引导原因状语从句，交代为何“我们已经无法独立自主地选购自己所需的东西了”。,*,Much as we may pride ourselves,3,1,adj.+as+,主语,+,谓语,Rich as,he is,he is not happy.,Single,highly-educated and well-paid as,they may be,they are the ones who are left behind.,也许,这群单身女青年受过高等教育，领取高薪，但她们还是被剩下了。,2,adv.(much)+as+,从句,Much as,I like you,I will not marry you.,Much as,I hate to do it,I must stay home and study English.,虽然,我不愿意这么做，但我今晚必须呆在家里学习英语。,*,1adj.+as+主语+谓语*,4,3,v.+as+,主语,+,谓语,Try as,they may,they will never succeed.,即使,他们很努力，但他们不会成功。,Object as,my parents may,I decide to do it.,不管,我父母怎样反对，我都决定要这样做。,4.,Boy as,he was,he behaved like a girl.,他,虽是,个男孩，但举止却像个女孩。,*,3v.+as+主语+谓语*,5,pride,oneself on sth,以,为傲,=take,pride,in,=be proud of,Mary,prides,herself,on,her ability to remain calm when trouble suddenly happens,玛丽为自己在遇到麻烦时仍能保持冷静的能力而感到,自豪,。,He,prided,himself,on,his skills in negotiation,他对自己的谈判本领很是,得意,。,*,pride oneself on sth以为傲*,6,taste,n.,味道；品位；审美,good/bad/poor,taste,in clothes/men/women/architecture,His,taste,in clothes is extremely good.,他在服装上,品位,极好。,He rejects the idea that his film is,in bad taste,.,他拒绝接受那种认为他的电影,品位低,的观点。,*,taste n.味道；品位；审美*,7,be free to do sth,随意做某事,;,自由自在做某事,During theholidayIcan,befreetodo,everythingIlike,such asswimming and reading.,Iwanttobea swan,which canflyinthesky sothatIcan,befree enoughtodo,thethingIlike.,俺期望变成一只天鹅，一只可以展翅高飞的天鹅，因为那样俺会,很自由去做,自己喜欢的事。,*,be free to do sth随意做某事;自由自在,8,exert,：,汉语中的,施加,都可用它,exert,pressureon,压力,exert,influenceon,exert,fascinationon,魔力，魅力,Butit turns out thatgenesfromMomandDaddo notalways,exert,the same levelofinfluenceon,thedevelopingfetus(fits n.,胎儿,).,但是对于发育中的胎儿，来自母亲与父亲的基因并不总是,施加,同一水平的影响力,。,*,exert：汉语中的施加都可用它exertpressur,9,Shoe shops,exert,apeculiarfascinationon,a,great manyladies.,鞋店对于很多女士来讲，,具有,一种很特殊的魅力,ThemethodofGoogleistoexert a,subtle,influenceonyouthsminds.,谷歌所追寻的方式是对青年思想起到,潜移默化的,影响。,*,Shoe shopsexertapeculiarfa,10,In their efforts to persuade us to buy,this or that,（,various,）,product,advertisers,have made a close study of human nature,and,have,classified,all our little weaknesses.(l.3),做广告的人,在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了,分类,。,in efforts to do,付出努力做,.,persuade sb to do,说服某人做某事,intheireffortsto,persuade,ustobuythisorthatproduct,作目的状语,and,连接两个并列的谓宾成分,*,In their efforts to persuade u,11,advertiser,n.,做广告的人,刊登广告者,advertise,v.,做广告,登广告,advertisement,n.,广告,Meninthepost office,classify,mailaccording toplacesit is to go.,邮局里的人员将信件按寄送地点,分类,。,Sheglancedat the,classifiedadvertisements,.,她扫视了一下,分类广告,。,*,advertiser n.做广告的人,刊登广告者*,12,Advertisers discovered years ago that all of us love to,get something for nothing,（,for free,）,.,做广告的人们多年前就发现我们大家都喜欢,免费得到东西,(,不劳而获,),。,that,引导宾语从句，交代,discovered,的内容。,An advertisement,which begins with the,magic,word FREE,can rarely go wrong.,凡是用“免费”这个,神奇的,词开头的广告很少会失败的。,which,引导定语从句，修饰,advertisement,。,*,Advertisers discovered years a,13,His secret hobby:performing,magic,tricks,.,他的秘密嗜好：表演,魔术,。,magic,n.,巫术；魔法；戏法,magician,n.,魔术师，变戏法的人,magical,adj.,魔术的；有魔力的,Andnow,bythe,magic,ofsatellitetechnology,wecan takeyoulivetoSydney,Australia.,现在，由于卫星技术的,魔力,，我们可以为你直播澳大利亚悉尼的实况。,*,His secret hobby:performing m,14,These days,（,Now,）,advertisers not only offer free,samples,but free cars,free houses,and free trips around the world as well.,目前，做广告的人不仅提供免费,样品,，而且还提供免费汽车，免费住房，免费周游世界。,notonlybutaswell,构成并列结构。,Were giving away 2,000 free,samples,.,我们正在赠送,2000,件免费,样品,。,Theexhibitors atthetradefairpassed outfree,samples,tostimulateinterest.,参加交易会展览的厂商免费分发,样品,以引起人们的兴趣。,*,These days（Now）,advertisers n,15,They,devise,hundreds of competitions which will enable us to win huge sums of money.,他们,设计,数以百计的竞赛，竞赛中有人可赢得巨额奖金。,which,引导定语从句，修饰,competitions,。,enablesb.todosth.“,使某人能够做某事”。,They,devised,proposals to deal with air pollution.,他们,构想,出处理空气污染的方案。,The researcherssayitshould bepossibleto,devise,adrugordietthat would lowergrowthhormonelevels.,（,v.,发明）,研究者认为，应该有可能,发明,一种药或者饮食方式来降低生长激素水平。,*,They devise hundreds of compet,16,Radio and television have made it possible for advertisers to,capture,（,catch,）,the attention of,millions of people in this way.,电台、电视使做广告的人可以用这种手段,吸引,成百万人的注意力。,it,在本句中充当的是形式宾语，真正的宾语位于其后,to,capture,the attentionofmillionsofpeople,。,Thisadvertisementwill,capture,theattentionof,TVaudiences.,这则广告将会,引起,电视观众的注意。,Yourresumemust,capture,theattentionof,your employer.,您的简历必须,吸引,雇主的注意。,*,Radio and television have made,17,During a radio programme,a c