单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,M4U1 Advertising,Word power,Sales and marketing,Using suffixes,Look at the pictures and fill in the blanks.,I want to buy“Abbott”(,雅培,),but the saleswoman persuades me to buy“Wyeth”,（惠氏）,.I dont know which one is better,.However,what the woman said sounds quite_(persuade).,persuasive,I find all their ads are quite,persuasive,and _(attract).,attractive,However,we still would like to buy_(advertise)products,even though they are more expensive.,advertised,Besides milk powder,eating more fruit is also important to a baby,which can make him quite _(health).,healthy,This little donkey can dance,which is quite _(interest).,interesting,These _(color)pictures are also very attractive to such a little kid.,colorful,These _(danger)things such as hot-water bottle,kitchen knife and scissors should be kept far away from him.,dangerous,health,healthy,color,colorful,danger,dangerous,attract,attractive,advertise,advertised,interest,interesting,adj,word root,/,stem,suffixes,a group of,letters added to the beginning of a word,the main part of a word,a group of letters placed at the end of a word,How to form adjective from nouns and verbs?,Wu Ping:,Do all ads play tricks on people?,Wu Hong:,No.,PSAs,use some of the same methods as,commercial,ads,like,attractive,pictures and,exciting,languages,but they are not meant to trick us.,commerce,n.,commerc,ial,attract,v.,attract,ive,excite,v.,excit,ing,Using suffixes,fame,beauty,fantasy,medicine,history,vary,word root,adj,famous,beautiful,fantastic,medical,historic,various,TIP:,We sometimes need to remove or change the final,letter(s,)of a word before adding a suffix,Noun,+y,+,ly,+,ic,+al,+,ous,+,ful,health health,y,week week,ly,hero hero,ic,nation nation,al,danger danger,ous,help help,ful,Verb,+,ed,+,ing,+able,+,ive,mix mix,ed,interest interest,ing,enjoy enjoy,able,attract attract,ive,Can you think of more examples?,Lets enjoy more examples.,-y,noise,fun,wealth,sun,thirst,fog,nois,y,funn,y,sunn,y,fogg,y,wealth,y,thirst,y,-,ly,friend,love,hour,day,week,month,year,friend,ly,love,ly,hour,ly,dai,ly,week,ly,month,ly,year,ly,-al,nation,form,medicine,nature,society,nation,al,form,al,medic,al,natur,al,soci,al,-,ic,hero,science,energy,electricity,fantasy,history,hero,ic,scientif,ic,energet,ic,electr,ic,fantast,ic,histor,ic,-,ous,curiosity,fame,mountain,vary,harmony,curi,ous,fam,ous,mountain,ous,vari,ous,harmoni,ous,-,ful,beauty,harm,forget,skill,meaning,success,power,beauti,ful,harm,ful,forget,ful,skill,ful,meaning,ful,success,ful,power,ful,v.,+-,ed,/,-,ing,v.,+,ive,surpris,ed/,ing,creat,ive,excit,ed/,ing,imaginat,ive,frighten,ed/,ing,impress,ive,disappoint,ed/,ing,persuas,ive,puzzl,ed/,ing,act,ive,bor,ed/,ing,attract,ive,interest,ed/,ing,amaz,ed/,ing,-able,believe,accept,reason,enjoy,change,comfort,believ,able,accept,able,reason,able,enjoy,able,change,able,comfort,able,Complete the following sentences.,Practice,We usually hold two,_,examinations each term.,我们每学期通常举行两次,月,考。,monthly,At present,China is making great efforts to found a,_(harmony),society.,harmonious,The effect of the advertisements is,_(power),.,powerful,I would like to buy“,Da,Bao,”,because its price is,_(reason),and,_(accept),.,RMB500,RMB5,reasonable,acceptable,A group of,_,boys are playing basketball.It seems that they are always full of,energy,.,一群,充满活力的,男孩正在打篮球，他们似乎总是充满,活力,。,energetic,Lets have a try,Exercise on P6,Answers,1.lovely,2.attractive,3.boring,4.energetic,5.friendly,6.enjoyable,7.wealthy,8.lucky,9.fantastic,Active show,Suppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make your customer buy it?,learn more about sales and marketing,Self-study,Read Passage A on P7,Words-matching,sales/marketing department,consumers,market share,sales targets,sales figures,market research,消费者,市场份额,销售目标,销售量,市场调查,销售,/,市场部门,Lets have a try,Finish exercise on P7,Answers,1.market share,2.sales figure,3.consumers,4.market research,5.sales&marketing department,6.sales targets,Homework,1 Memorize the words and phrases learnt in this section.,2,Finish your learning plan,.,Any of your advice is welcome!,