单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Company Logo,*,LOGO,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,An Integrated Course in Business English,商务英语综合教程 第三册,Company Logo,Unit 6,Stock Basics,(1),Company Logo,Unit 6,Stock Basics,(2),Warm-up Activities,I.Pair work,What do you know about stocks?What does a bear market or a bull market mean?,II.Group work,1.,The following are some important stock terms.If you know,try to explain them to your group members.,Common stocks;preferred stocks;NASDAQ;New York Stock Exchanges;debt;equity;dividend.,2.,Nowadays more and more people are involved in the stock investment.How do you think of this kind of investment?,Company Logo,Unit 6,Stock Basics,(3),Notes of Text,1.General Electric:通用电气公司通用电气公司General Electric Company，GE，世界上最大的提供技术和效劳业务的跨国公司，也是世界上最大的多元化效劳性公司，从飞机发动机、发电设备到金融效劳，从医疗造影、电视节目到塑料，GE公司致力于通过多项技术和效劳创造更美好的生活。,2.Citigroup:花旗集团 花旗集团是当今世界资产规模最大、利润最多、全球连锁性最高、业务门类最齐全的金融效劳集团。它是由花旗公司与旅行者集团于1998年合并而成、并于同期换牌上市的。,Unit 6,Stock Basics,(4),3.Gillette:吉列设于波士顿的吉列Gillette公司是宝洁旗下世界500强品牌之一，主营剃须产品，提到“吉列，人们就会想到世界上最好的剃具。,4.Cisco:思科系统公司思科系统公司Cisco Systems,Inc.，是互联网解决方案的领先提供者，其设备和软件产品主要用于连接计算机网络系统。,5.Intel:英特尔公司英特尔公司Intel Corporation，总部位于美国加利弗尼亚州圣克拉拉，生产各种电器和电脑零件包括半导体，微处理机，计算机芯片以及其它。,Unit 6,Stock Basics,(5),6.Dell:戴尔公司总部设在德克萨斯州奥斯汀Austin的戴尔公司是全球领先的IT产品及效劳提供商，其业务包括帮助客户建立自己的信息技术及互联网根底架构。,7.Oracle:甲骨文公司甲骨文公司是全球最大的信息管理软件及效劳供给商，成立于1977年，总部位于美国加州。Oracle数据库产品为财富排行榜,上的前1000家公司所采用，许多大型网站也选用了Oracle系统。,Unit 6,Stock Basics,(6),8.bulls and bears:股市看涨和看跌的人那些预期股票价格下跌的人叫bears，股票价格不断下跌的股市叫bear market；那么那些预期股票价格上涨的人就叫bulls,bull market那么指看涨的股市。,9.short selling:卖空卖空是投资者预测股票价格将会下跌，于是向经纪人交付抵押金，并借入股票抢先卖出。待股价下跌到某一价位时再买进股票，然后归还借入股票，并从中获取差额收益。,Company Logo,Unit 6,Stock Basics,(7),Text Analysis,Wouldnt you love to be a business owner without ever having to show up at work?Imagine if you could sit back,watch your company grow,and collect the dividend checks as the money rolls in!This situation might sound like a pipe dream,but its closer to reality than you might think.,难道你不想成为一位公司的老板而不必在工作中露面吗,?,想象一下，如果你能坐下来，看着你的公司财源滚滚，不断成长，而你只管收取红利！这种情况可能听起来像是白日梦，但它比你所想的还要接近现实。,Unit 6,Stock Basics,(8),would love to 表示喜欢，愿意很想,(1)Ive mostly compared bikes to cars here,but whilst Im not exactly a tree-hugger,I would love to live in a city where people cycled more than they drove.,在这里我主要比较了自行车和汽车，但同时我不是一个极端的环保主义者，我想要住在一个人们骑车多余开车的城市。,(2)If youve tried this bad news diet I would love to hear how it worked out for you.,如果你也尝试过这个听取坏消息的习惯，我很想知道它对你产生了什么影响。,Unit 6,Stock Basics,(9),would like to,愿意，想要,(1)Decide which country and city you most would like to work in and decide which firm or designer you would most like to work with.,首先决定你最想要去哪个国家，哪个城市工作，而后是决定去哪个公司或哪个设计师是你最愿意共事的。,(2)How many of you would like to have something like that?,你们当中有多少人愿意这样做呢？,(3)Yes,I would like to come with you.,是的，我愿意跟你一起去。,Unit 6,Stock Basics,(10),show up 露面；露出；揭露,appear or become visible,(1)Dont audit life.Show up and make the most of it now.,不要旁听生命，从现在起就展示和做最好的自己。,(2)Problems in the liver,lungs,and heart can show up in your nails.,肝、肺和心脏的问题都可以显示在你的指甲上。,(3)But to really gain confidence,youll need to do something tangible.Youll have to show up and write,paint,stretch,plan,and execute.,但要真正赢得自信，你需要做一些明确的事情。你要展示出来、写下来、画下来、延续下去、有方案有执行。,Unit 6,Stock Basics,(11),2.Being a shareholder of a public company does not mean you have a say in the day-to-day running of the business.The management of the company is supposed to increase the value of the firm for shareholders.,作为一家公众公司股东并不意味着你在日常运营中有发言权。公司的经营应该为股东增加企业的价值。,have a say,有发言权,(1)People demand to know,to be consulted,to have a say,to have a voice.,人民要求了解情况，要求征询他们的意见，要求有发言权，要求他们的声音被倾听。,Unit 6,Stock Basics,(12),(2)People of all cultures value their freedom of choice,and feel the need to have a say in decisions affecting their lives.,各种文化的人民都珍视其选择自由，并感到需要在影响其生活的决策中拥有发言权。,(3)The Chinese people are most eligible to have a say in the issue regarding human rights situation in china.,中国人民在中国人权状况问题上最有发言权。,(4)Under the new law,students no longer have a say in electing administrators.,在新的法律下，学生不再有选择学校管理者的权利。,Unit 6,Stock Basics,(13),be supposed to 被期望 应该,(1)I must write down each hour to be supposed to do any,perhaps I incompletely illuminate do,but must subscribe this plan.,我要写下每个小时该干什么，也许我不完全照做，但还是要订下这个方案。,(2)The researcher said a great many families do not think male should be supposed to earn more.,研究人员称，现在很多家庭不再认为男人就应该比女人挣的多。,(3)The cover is supposed to protect the machine from dust.,这个盖子会保护机器不进灰尘。,Company Logo,Unit 6,Stock Basics,(14),Exercises,Answer the following questions according to the text.,What is stock?,Stock is a share in the ownership of a company.Stock represents a claim on the companys assets and earnings.As you acquire more stock,your ownership stake in the company becomes greater.Whether you say shares,equity,or stock,it all means the same thing.,2.Whats the importance of being a shareholder?,Unit 6,Stock Basics,(15),The importance of being a shareholder is that you are entitled to a portion of the companys pro