单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2013-6-2,#,Unit 4 Company Culture,Warm-up Activities,Background Information,Text Analysis,Extended Activities,Writing,Content,Warm-up activities,Look at the following pictures.Talk about them with your partners.,I.Pair works,What do you know about these companies?Think about their culture and talk with your partner.,II.Group work,All these companies above have something special in their company culture.Work in small groups,discussing how they make the grade.,III,.Think about and then make a list of all the different companies you know in the world today,for example,Gree,Samsung,Apple,What is corporate culture?,corporate culture=the personality of an organization,i.e.“how things are done around here.,What is corporate culture?,core values and beliefs,corporate ethics broad term,rules of behavior,Background Information,mission statement,other communications,the architectural style,interior decor of offices,specific,term,what people wear to work,how people address each other,titles given to various employees,What is corporate culture?,The hours you work,The work environment,The dress code,The office space,The training and skills development,Onsite perks,How does a companys culture affect you?,Fortune 500 Logo,Logo,世界,500,强,美国,美国,美国,日本,德国,美国,日本,韩国,中国,德国,美国,美国,中国,中国,芬兰,中国,Wal-Mart,Exxon Mobil,The oil giant may not be the biggest company in the U.S.,but its by far the most profitable:Driven by higher prices for crude-as well as big gains in its natural gas and chemicals businesses-profits at Exxon Mobil topped$30 billion,a whopping 58%jump.,Chevron,(Energy),Conoco Phillips,Fannie Mae,房利美,It is a,government-sponsored enterprise,though it has been a publicly traded company since 1968.,The corporations purpose is to expand the,secondary mortgage market,by,securitizing,mortgages,in the form of,mortgage-backed securities,allowing lenders to reinvest their assets into more lending and in effect increasing the number of lenders in the mortgage market by reducing the reliance on,thrifts,.,Google,culture,Google is famous for having an informal corporate culture.OnFortunemagazines list of best companies to work for,Google ranked first in 2007 and 2021and fourth in 2021 and 2021.Google was also called the worlds most attractive employer to graduating students.,Google workers,having funs.,Having rest,Googles corporate philosophy embodies such casual principles as you can make money without doing evil,you can be serious without a suit,and work should be challenging and the challenge should be fun.,As a motivation technique,Google uses a policy often called Innovation Time Off,where Google engineers are encouraged to spend 20%of their work time on projects that interest,them.,Text Analysis,1.In their research project they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site(and ultimately came up with the Google we have today).,他们在其工程研究中构思了一个方案，即要设计一个能够按照链接数量的多少来排列网站的搜索引擎最终变成了今天的谷歌。,project,1.N-COUNTA project is a task that requires a lot of time and effort.工程,例：Money will also go into local development projects in Vietnam.,资金也会流入越南本地开发工程。,2.N-COUNTA project is a detailed study of a subject by a student.(学生研究的)课题,例：Students complete projects for a personal tutor,working at home at their own pace.学生们为个人导师完成课题研究，在家里按自己的速度工作。,Text Analysis,rank,1.N-VAR Someones rank is the position or grade that they have in an organization.,职位,;,级别,例：,He eventually rose to the rank of captain.,他最终升到了船长的职位。,2.V-T/V-I If an official organization ranks someone or something 1st,5th,or 50th,for example,they calculate that the person or thing has that position on a scale.You can also say that someone or something ranks 1st,5th,or 50th,for example.,给,排名,;,名列,in the ranks,当兵，当战士,in rank,成行列；成队列,first rank,一流的,rank first,名列第一,in the front rank,著名；在前列,social rank,社会等级,Text Analysis,2.These advertisements used a system based on the pretence that you only paid for your advertising if some clicked on your ad link hence the term Pay Per Click(PPC)was born.,这些广告应用了一个基于“貌似客户只在广告被点击才付钱的系统于是PPC点击付费系统就诞生。,pretence,1.N-VAR A pretence is an action or way of behaving that is intended to make people believe something that is not true.假装,例：He goes to the library and makes a pretence of reading some Thoreau.他去图书馆假装读梭罗的书。,false pretences 诈骗,Text Analysis,click,V-T/V-I If you click on an area of a computer screen,you point the cursor at that area and press one of the buttons on the mouse in order to make something happen.(,用鼠标,),点击,计算机,no passive,例：,Click the link and see what happens.,点击那个链接，看看会发生什么。,click here,点击这里，点击此处；单击此处,double click,双击；双击鼠标,click and drag,单击并拖动,click fraud,点击欺诈,click rate,点击率；点选率,Text Analysis,3.If these figures arent impressive enough for Google,independent estimates say that more than 80%of search referrals come from Google-Google receives about a billion search requests per day and with estimates that Google makes 12 cents for