单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Market Leader,Sept.2011,G,uangdong university of business studies,huanghua,&HEP,Unit 6 Ethics,International Business English,Book 3,Contents,Reading:,Whistleblowing,on tobacco,1.,Listening:A code of ethics,2.,Video:Corporate Responsibility,3.,Case Study:Profit or Principle,4.,Teaching Objectives and requirement,Objectives:,To enable Ss to talk about Ethics,To familiarize the Ss with language about honesty and dishonesty,To practice reading&listening for gist and specific ideas,To refresh Ss grammar knowledge about Narrative tenses,To practice language used for Problem-solving,To work out solutions to the Case-Study task,To practice writing a letter,Reading,Business Brief:Business ethics,Vocabulary:Honesty and dishonesty,Reading:Battling big tobacco,Reading Comprehension Questions,Battling Big Tobacco,Business Brief:business ethics,Different,terms for the word bribe:,kickback,sweetener,backhander,baksheesh,greasing of palms,Legal terms:,illicit payment,commission,Political terms:,slush fund,sleaze,Bribery and corruption.,Business Brief:business ethics,Price,fixing,is an agreement between competitors in a market to buy or sell a,product,service,or commodity only at a fixed price,so that each can maintain a reasonable profit margin.The group involved in price fixing is sometimes referred to as a,cartel,垄断联盟,.,Price fixing,操纵价格,价格垄断,Business Brief:business ethics,whistleblower,名词,whistle,的一个主要意思就是警哨、警笛，动词短语,blow the whistle,（吹哨子）沿袭下来的意义就表示“告密，揭发，检举（不正当行为）”，是个俚语。由此形成的一个名词“告发”就是,whistleblowing,，“告密者”就是,whistleblower,。,Business Brief:business ethics,Financial,institutions try to prevent,insider trading,Companies selling personal finance promise try to avoid,misselling,Manufacturers try to make,green or environmentally friendly,products,Cosmetics companies try to avoid,testing on animals,Clothing companies claim that their product are,not,using child labor,;,paying subsistence wages;working in,sweatshops,The corporation as good citizen,Business Brief:business ethics,Policy,of,equal opportunities,or in the US,an affirmative action program,ensures that people are recruited and promoted on the basis of merit and not discriminated against on the grounds of race or gender.,Codes of ethics and mission,statements,The treatment of employees,Starting,up,1,.What is the purpose of a business?Is it just to make money?,2.What do you understand by these phrases?,a)business ethics,b)a code of good practice,c)a mission statement,3.Should mission statements include statements about ethics?,Discuss these questions,.,Starting,up,2.,a),Business ethics,are theories about conduct and values which take account of the moral responsibilities a business has to the community it exists in,to its employees and to its customers.,商业道德,b),A code of good practice,is a written document laying down ethical ways of working for the personnel of a company.,工作规范体系,工作行为准则,Starting,up,c),A mission statement,is a document in which a company sets out its general approach to doing business and/or its objectives.Not all companies have mission statements,and they can vary from a single sentence(,Microsofts is A computer on every desk and in every home.),to several pages.,宗旨,That is business,philosophy,Examples of Mission Statement,“Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs,and to provide employees with meaningful work and advancement opportunities,and investors with a superior rate of return.”,Merck,(a pharmaceutical company),“Organize the worlds information and make it universally accessible and useful.”,Google,Examples of Mission Statement,What is Apples mission statement?,Apple designs Macs,the best personal computers in the world,along with OS X,iLife,iWork,and professional software.Apple leads the digital music revolution with its iPods and iTunes online store.Apple reinvented the mobile phone with its revolutionary,iPhone,and App Store,and has recently introduced its magical,iPad,which is defining the future of mobile media and computing devices.,Examples of Mission Statement,At Apple we recognize our responsibility to minimize the environmental impacts of our operations and products.More information can be found at,Apple and the Environment,.,Total Carbon Footprint,For 2010,we estimate that Apple was responsible for 14.8 million metric tons of greenhouse gas emissions.,Reading:,Whistleblowing,on tobacco,accountant,banker,car sales executive,civil servant,estate agent,journalist,4.,Rank the professions according to how ethical you think they are.,lawyer,nurse,dentist,police officer,teacher,taxi driver,Before reading,Reading:,whistleblowing,on tobacco,Avoiding paying tax,Claiming extra expenses,Using work facilities for private purposes(,eg,.personal phone calls),Accepting praise for some ones ideas or work,Selling a defective product,Discuss,this list of unethical activities and rank them according to how