,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,顾渝,-,新媒体商务英语阅读,Unit 8,NEW MEDIABusiness English Reading,新媒体商务英语阅读,2024/11/16,1,顾 渝,对外经济贸易大学出版社,Unit 8,Unit Selection,2024/11/16,2,Text,Further Reading,Self-study,Unit 8,Family Businesses,The Wallenberg Group:A Nordic Pyramid,Three Ways to Address Conflict When Passing Down a Family Business,The Day After:Moving Forward after Selling a Family Business,Text,Interpretation,Exercise,I,Exercise,II,Exercise,III,Exercise,IV,Exercise,V,Words and,Expressions,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,3,Unit 8,Family Businesses,Words and,Expressions,at bay,If an animal is at bay,it is about to be caught or attacked:,Ability to keep its competitors at bay has prompted Piper Jaffray to raise its price target on the social media operator to$160 from$150 a share.,endowment,n.,money that is given to a college,hospital,etc.in order to provide it with an income,or the giving of this money:,The school has received an endowment of$50,000 to buy new books for the library.,fintech,n.,Fintech,the abbreviation for,fin,ancial,tech,nology,is a broad category that refers to the innovative use of technology in the design and delivery of financial services and products:,Many fintech companies harness mobile technologies,big data and superior analytics to tailor products for various customer segments.,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,4,Unit 8,Family Businesses,Words and,Expressions,fritter away,to waste money,time,or an opportunity,If Ive got money in my pocket,I tend to fritter it away.,polyglot,adj.,1.speaking or using several different languages:,She was reading a polyglot bible,with the text in English,Latin and Greek.,2.containing people from many different and distant places:,New York is an exciting polyglot city.,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,5,Unit 8,Family Businesses,Words and,Expressions,portfolio,A portfolio is a grouping of financial assets such as stocks,bonds and cash equivalents,as well as their funds counterparts,including mutual,exchange-traded and closed funds:,Portfolios are held directly by investors and/or managed by financial professionals.,prop up,to support,or prevent from falling,with or as if with a prop(often followed by up):,to prop an old fence,set-up,the way in which things are organized or arranged:,When I started my new job,it took me a while to get used to the set-up.,2024/11/16,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,6,Unit 8,Family Businesses,Text,Interpretation,Credit Suisse,(Para.2),holding company,(Para.3):,but its listed businesses often trade at a discount to their global peers,(Para.9):,the dual-class share,s,(Para.11),2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,7,Unit 8,Family Businesses,Text,Interpretation,Wallenbergs:the fifth generation,Photo from:,The Economist app,2024/11/16,顾渝,-,新媒体商务英语阅读,Unit 8,8,Unit 8,Family Businesses,Answers for reference,Exercise,I,2024/11/16,2024/11/16,9,顾渝,-,新媒体商务英语阅读,Unit 8,Answer the following questions.,TEXTThe Wallenberg Group:A Nordic Pyramid,1.What impression have Swedish companies left on the world?,Companies are transparent,generally uncorrupt and often globally minded.,Business leaders earnestly talk of the benefits of going green,caring for workers and being ethical.,2.,How to judge whether a country is equal or not in wealth distribution?,When a small number of individuals own and run large chunks of the economy,the country is considered unequal.,Exercise,I,2024/11/16,10,顾渝,-,新媒体商务英语阅读,Unit 8,TEXTThe Wallenberg Group:A Nordic Pyramid,3.,What was the market performance of Investors shares on Swedens stock exchange in the past decade?,In the past decade,Investors shares have doubled,whereas the OMX Stockholm 30 Index rose by just 40%.,4.,What are the differences in operational style between the Wallenbergs and Industrivarden?,Industrivarden has passed through several hands down the years,while the Wallenbergs have generally flourished under the active ownership and close managerial oversight of the family.,Exercise,I,Answer the following questions.,2024/11/16,11,顾渝,-,新媒体商务英语阅读,Unit 8,TEXTThe Wallenberg Group:A Nordic Pyramid,5.Why does Mr Morck use“pyramid to describe the Wallenberg holdings?,The Wallenbergs are thought to have combined personal wealth of just$1 billion or so,but they control,or have strong influence over,businesses worth hundreds of times as much.,6.What are the reasons for outside investors to sell their shares of Investors listed companies at a lower price than that of the other similar companies on the stock market?,out of fear of“tunnelling,fear a controlling family pursuing its private obsessions,while neglecting the business,may also worry that the next generation of Wallenberg bosses are chosen for internal family reasons rather than on merit,Exercise,I,Answer the following questions.,2024/11/16,12,顾渝,-,新媒体商务英语阅读,Unit 8,TEXTThe Wallenberg Group:A Nordic Pyramid,7.,What benefits have the foundations brought to the Wallenbergs in terms of income-tax and criticism?,That the KAW and other founda