单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Questionnaire Design,The steps required,Defining the Objectives of the survey,Determining the Sampling Group,Writing the Questionnaire,Administering the Questionnaire,Interpretation of the Results,7 Os,购买者,Occupants,购买的产品与服务,Objects,购买目的,Objectives,购买的组织,Organization,购买行为,Operation,购买时机,Occasions,购买地点,Outlets,谁买？,Who,买什么？,What,为什么买？,Why,购买影响者,Who,怎样买？,How,何时买？,When,何地买？,Where,Layout of the Questionnaire,Title,Instruction,The questions,Demographic questions,Thank-you note,Types of survey questions,Demographic questions,Multiple choice questions,Yes-no questions,List questions,Scale questions,List-rank questions,Open-ended questions,Demographic questions,What is your current monthly income?,Less than,1000,1000,1900,2000,2900,3000,3900,4000,and more,Multiple choice questions,What,s your role on line?,The same as what I am in reality,The perfect man,which I am not really,Sometimes real,sometimes not,A completely different personality,Yes/No questions,How many time do you eat out last 6 months?,1.Do you eat out?,Yes,go to 2,No,skip question 2,2.If yes,how many times do you eat out every week?,a.1 time b.2-3 times c.4-5 times d.6-7 times,List questions,What kind of books are you interested in,purchasing?(pick all that apply),a.Economics b.Literature c.Sports,d.Language e.Computer f.History,g.Entertainment h.Sociology i.Art,j.Science k.Geography l.Politics,Scale questions,For each of the statement below,circle,the number that best indicates your,answer to that question.,“,How important to you are all-nature,ingredients in the foods you buy?,”,Very important very unimportant,N/A 1 2 3 4 5,List-rank questions,As you see it,tattoo for students is:,Risky 1 2 3 4 5 Safe,Cool 1 2 3 4 5 Un-cool,Cute 1 2 3 4 5 Not trendy,How often do you have snacks in the evening?,Once a day,Once two days,Once half a month,Once a month,Open-ended questions,Do you have snacks in the evening?How often is it?,What do you think of college student getting a tattoo?,What,s your roles on line?,Avoid Unachievable Questions,How many times have you been to book stores in the last 12 months?,How many cups of coffee have you had in the last year?,Avoid leading questions,It a good habit to buy books,isn,t it?,Don,t you think is a good way of relaxing,enjoying a cup of coffee while watching cartoons?,It is inconvenient to do shopping in Xiamen Island when we live in Jimei district,isn,t it?,Provide an option covering every possible response,How many times do you eat out in a typical month?,1-5 times,5-9 times,10-13 times,14 or more times,Your Impression of Freshmen,Dear students,We are English majors at Chengyi College.We are at the moment doing a research on English teaching at our college.,Our target subjects of this project are the third year and forth year undergraduates.The questionnaire has been designed to find out whether the English education curricula here meet the needs of both students and the job market.,Your opinion will be very important and helpful for setting up new English-class programs.Your cooperation in completing this survey form will help us find out,“,the truth from facts,”,.Please choose the answers you think are fit for your.Thank your for your time.,As you see it,the English proficiency of Chengyi freshmen in the recent three year has more or less been,A.On the rise B.plateauing,C.Falling D.I don,t know,Your reasons for making your choice to question 1.Are:,How important is a command of English for you?,Very important very unimportant,N/A 1 2 3 4 5,Which among the following is the most valuable to your English reading?,What is the proportion of courses provided in English as against all the courses you have taken?,A.0-20%B.20%-30%,C.30%-40%D.more than 40%,What is the ratio of courses instructed in English(at least partially)to the total number of courses you have taken?,How many hours of English do you have a week last semester?,4,hours or less,6,hours,8,hours,10,hours,more,First year,Second year,Third Year,Fourth year,What do you think of the number of English class sessions as it is now?,A.Too many B.all right C.too few,Too many too few,1 2 3 4 5,Eye Contact,Move your eyes slowly from person to person,and pause two or three seconds with each listener;,Look at people straight or look at the bridge of their noses or chins;,Look for the friendlier faces and smile at them one by one,then move on to the more skeptical members and smile at them one by one also;,Imagine the audience in bathrobes in case you are nervous,