,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 11 Lesson 3,The advertising game,Unit 11 Lesson 3,Lead-in,Can you think of some,advertisements you have seen?,List some places where you have seen advertising.,Lead-inCan you think of some,Useful keywords,simple, persuasive,有说服力的, boring, shocking, attractive,good-looking, tasteless,humorous, surprising, amusing, clever, offensive,冒犯的,serious,Useful keywordssimple, persua,Be Creative,Just do it.,只管去做吧,!,Be CreativeJust do it. 只管去做,北师大英语必修4unit11Lesson3Theadvertisinggame课件,Be Creative,The choice of a new generation.,新一代的选择,（百事可乐）,Be CreativeThe choice of a,北师大英语必修4unit11Lesson3Theadvertisinggame课件,北师大英语必修4unit11Lesson3Theadvertisinggame课件,Objectives,By the end of this lesson, youll be able to,know the design, the idea and the effect of advertisements;,understand advertisement,development;,discuss advertising;,Objectives,Choose the words for their definitions,1.,to make,known to the public, e.g. in a newspaper or on TV _,2.,something,used for advertising things,_,3.,the business,of encouraging people to buy goods by means of,ads,_,4.,the person,who makes,ads,_,advertiser advertise advertisement advertising,advertise,advertise,ment,advertis,ing,advertis,er,Choose the words for their def,5. approach,-,method,6.boom,-,rapid increase,7.budget,-,plan of how money should be spent,8.classic,-,traditional, typical,9.concept,-,idea,10.consist of,-,contain,11.contemporary-,belonging to the present time,12.corporation,-,company,13.neighbourhood-,area around where you live,14.suitable,-,right for something,5. approach - method6.boom,Main idea,The combination of design and,new ideas.,The new and general need of,modern ads.,About classic ad.,The reason of making people forget the existence of ad.,About public ads.,1,2,3,4,5,Main ideaThe combination of de,The advertising game,Enjoy the advertisements and put them in the suitable places.,The advertising gameEnjoy the,北师大英语必修4unit11Lesson3Theadvertisinggame课件,While-reading: 3,rd,reading Answering,1. When does the simplest type of advertisement work?,2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?,3. What ideas do todays advertisers use to make you notice their products?,4. What has the government done during the last decade?,While-reading: 3rd reading A,1.,When,does the,simplest,type of advertisement,work,?,Answer the following questions,They work for products that people need when there is not much competition.,1. When does the simplest type,2.,Why,are,modern techniques,of design,not enough,for advertisements to be noticed in,modern cities,?,Because people are used to seeing high standards of visual design.,2. Why are modern techniques o,3.,What ideas,do todays advertisers use to make you,notice their products,?,new and unusual ideas,humourous,They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.,3. What ideas do todays adver,4.,What,has the government,done,during the last decade,?,saving,water,fighting,aids,helping,the poor,giving up,smoking,Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking,etc.,4. What has the government don,Do you think,advertising actually,works?,Have you ever bought,anything because you,liked the idea,promoted in the ad?,Posting-reading,Do you think Posting-reading,Its show time!,Its show time!,V,oice your opinion,Each group choose a product and make,an advertisement for it.,Other students try to comment on the,advertisement.,Voice your opinion,Write a composition on “Is it necessary to make,advertisements?”,Homework,Write a composition on “Is,Thank you!,Thank you!,