单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,How advertising works,How advertising works,1,Lets enjoy two advertisements!,Lets enjoy two advertiseme,2,1.Do you like McDonalds better than KFC because of the advertisement?,1.Do you like McDonalds bett,3,AdvertisementsWHERE?,On billboards,On buses,On TV,On the radio,In train stations,In newspapers,In magazines,At the cinema,At the airport,Everywhere,AdvertisementsWHERE?On billbo,4,Compare advertisements,Compare the two advertisements,which one is easier for you to remember?Why?,Compare advertisementsCompare,5,Obey your thirst.,Things go better with Coca-Cola.,Obey your thirst.Things go bet,6,Take time to indulge.,尽情享受吧！,Take time to indulge.尽情享受吧！,7,The new digital era 数码新时代,The new digital era 数码新时代,8,人教版高中英语Unit5InsideadvertisingReadingppt课件新人教选修,9,Understanding the advertisements on page 42.,Water,A.What is the most common name for H,2,O?Why did they call it H,2,O?,Water.Because it rhymes with“slow”.,Understanding the advertisemen,10,B.What is the purpose of this advertisement?,To encourage people to use water wisely and to save water where they can.,B.What is the purpose of this,11,A.What group of people is the advertisement made for?,Young people who like sports,the latest fashions and like to be part of a group.,2.Super Shooze,A.What group of people is the,12,B.What message does the advertisement give?,If you wear our shoes youll have an exciting life,and be popular and have fun.,B.What message does the adver,13,C.,Do you think the message is true?Give reasons.,No,because just wearing a certain brand of shoes wont make you exciting,popular or have funit takes much more effort than that.,C.Do you think the message is,14,A.Why are the first two lines written bigger than the rest of the advertisement?,These lines appear bigger so that they are the first thing people notice about the ad.,3.Refresh water,A.Why are the first two lines,15,B.The advertisement says that when you buy two,they will give you two more at no extra cost.Does this mean the advertiser will lose money on the sale?,B.The advertisement says that,16,No,the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free.The advertiser also benefits by selling more bottles than he would have if he hadnt offered the free bottles.,No,the advertiser will have w,17,C.Why do advertisers often use the“Buy one get one free”message?,People love a bargain,so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.,C.Why do advertisers often us,18,A.What does this advertisement encourage you to think?,It encourages us to think of the sky,air and our environment and about how the environment is being spoiled.,4.,Environment,A.What does this advertisemen,19,B.What do you think causes air pollution?,Human beings cause air pollution by burning fossil fuels,such as gas,oil,coal,etc by using some modern machines,transportation vehicles and also by manufacturing modern products.,B.What do you think causes ai,20,C.How else can advertisers make people more aware of our fragile environment?,Tell people more and help them to be more aware of the importance of protecting our environment.,C.How else can advertisers ma,21,5.“Speeding”and“How fast am I going”?,A.Both of these advertisements have the same purpose.What do both ads want people to do?,They want people to stop speeding.,5.“Speeding”and“How fast am,22,B.Both ads target a certain group of people.Who are they?,Drivers.,C.If you were a driver,which advertisement would have most effect on you?Why?,Students give their own answers,.,B.Both ads target a certain g,23,HOW ADVERTING WORKS,HOW ADVERTING WORKS,24,Scan the headings of each section and get a general understanding of the text.,Scanning,Scan the headings of each sect,25,Section I,(para.1),Section II,(para.2),Section III,(para.3-7),Section IV,(para.8-9),Introduction,What is an advertisement?,How do advertisers make effective advertisements?,How effective are advertisements?,Sum up the main idea of each section.,Section ISection IISection III,26,Read the text carefully and try to answer,the following questions:,1.Who advertises?,2.Why do they advertise?,3.Where do they advertise?,4.How do they decide where to advertise?,5.Does advertising work?,Detail reading,Read the text carefully and tr,27,Who advertises?,Businesses,individuals,organizations and associations.,2.Why do they advertise?,They want to sell something or to inform or educate the public.,Who advertises?,28,3.Where do they advertise?,On TV and radio,in magazines and newspapers(also on clothes,billboards,at sports fields,on buses and trains,at bus and train stations and many other places).,3.Where do they advertise?,29,4.How do they decide where to advertise?,They consider their budget and what medium is most likely to be seen or heard by the target consumer.,Does advertising work?,Yes and no.People are not usually persuaded by ads